Exam 13: Marketing Channels

The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell's Festive Holiday Truffles from Washington is to order it through the mail.Popwell,who makes the candy by hand,uses a(n)_____ exclusively.

Kayak.com is a company that allows customers to efficiently search databases to find the best airline and hotel deals all over the Web.Kayak does not make bookings,but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission when customers click through to their sites.Kayak.com,travelers,the airlines,and the hotels are all part of a:

Marketing channels perform all of the following logistical activities EXCEPT:

The three basic functions a channel intermediary provides are transactional,logistical,and facilitating functions.

_____ are intermediaries who facilitate the sales of a product from producer to end user by representing retailers,wholesalers,or manufacturers and providing little input as to the terms of the sale.

When Delphi-Grundig,a manufacturer of state-of-the-art car radios,decided to expand its marketing efforts into countries in which its products are not currently available,it did not have the time or resources to spend on developing new channels of distribution.Delphi-Grundig should consider a(n):

___Which of the following is a characteristic of a partnership-based firm?

Paul operates Kayak.com a company that allows customers to efficiently search company databases and find the best airline and hotel deals all over the Web.Kayak does not make bookings,but rather provides recommendations for the best travel plans.Travel providers pay Kayak a commission for most customers who click through.English wants his users to have as short and sweet an experience on Kayak as possible.Time is of the essence in responding to any customer question,especially in this day where air fare can increase dramatically in just a couple of hours.Paul is devoted to:

Which of the following is a transactional function performed by intermediaries?

Consider a scenario in which there are five manufacturers,no intermediaries,and four consumers.Twenty transactions would be required for each consumer to receive products from each manufacturer.The introduction of one intermediary reduces the required number of transactions to four and demonstrates the idea of contact efficiency.

Redbox Movie DVD sales represent a $16 billion market,and rentals make up another $7.5 billion.Naturally,production studios would prefer consumers purchase DVDs rather than rent them.Production studios like Twentieth-Century Fox,Warner Bros,and General Electric refused to sell new releases to Redbox,a DVD vending machine company,until almost a month after new releases arrived in stores.Redbox,the ubiquitous DVD rental red kiosks found in- and outside of convenience stores,grocery stores,drugstores,fast-food restaurants,and Walmart,is cutting in on production companies' profits.These studios are tangled in lawsuits with Redbox.Sony,Paramount,and Lionsgate,on the other hand,permit distribution through Redbox,and Disney allows third-party distribution to Redbox.With more than 20,000 kiosks now in operation,Redbox ranks fifth in DVD rental revenues,which is impressive considering the rental fee is only $1.00.But Blockbuster is trying to steal vending market share by allowing NCR Corporation,known for ATM machines,to license its name to place Blockbuster Express kiosks in similar types of locations. -Refer to Redbox.Production studios are potentially producing _____ among its existing distributors by allowing Redbox to rent their DVDs for $1.00.

Which of the following are examples of facilitating functions performed by wholesaling intermediaries?

Which of the following is most likely to use a retailer channel of distribution?

An international consumer products manufacturer requires all of its suppliers to provide the lowest possible cost and to adhere to a just-in-time inventory system.Wholesalers and manufacturers generally yield to the authority of this large manufacturer.This consumer products manufacturer exercises channel power.