Exam 13: Marketing Channels

R.H.Kurt & Son,Inc. ,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers. -Refer to R.H.Kurt.If Kurt wished to make sure its gunsmith service was profitable,it must consider:

Customers can purchase HP computers from retail stores like Best Buy and Office Depot,online directly from HP,and through various catalogs.HP is using a(n)_____ distribution arrangement.

Jones Soda is positioned as the anti-Coke.In the early years,few mainstream retailers sold Jones soda.Fans had to get their Jones fix in surf shops,tattoo parlors,and bookstores,adding to the brand's mystique.Jones Soda used its _____ to create a competitive advantage.

Polo brand apparel is only available in fine department stores or from Polo retail stores.Which distribution strategy has Polo adopted?

Horizontal channel conflict occurs most often when manufacturers practice:

What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

_____ considerations affecting the wholesaler choice include how often a product is purchased and how long a customer is willing to wait to receive the product.

Redbox Movie DVD sales represent a $16 billion market,and rentals make up another $7.5 billion.Naturally,production studios would prefer consumers purchase DVDs rather than rent them.Production studios like Twentieth-Century Fox,Warner Bros,and General Electric refused to sell new releases to Redbox,a DVD vending machine company,until almost a month after new releases arrived in stores.Redbox,the ubiquitous DVD rental red kiosks found in- and outside of convenience stores,grocery stores,drugstores,fast-food restaurants,and Walmart,is cutting in on production companies' profits.These studios are tangled in lawsuits with Redbox.Sony,Paramount,and Lionsgate,on the other hand,permit distribution through Redbox,and Disney allows third-party distribution to Redbox.With more than 20,000 kiosks now in operation,Redbox ranks fifth in DVD rental revenues,which is impressive considering the rental fee is only $1.00.But Blockbuster is trying to steal vending market share by allowing NCR Corporation,known for ATM machines,to license its name to place Blockbuster Express kiosks in similar types of locations. -Refer to Redbox.Video stores that distribute DVDs usually also sell popcorn,candy,soft drinks,and entertainment publications.Basically,they overcome discrepancies of quantity and assortment by combining products into collections or assortment that consumers want available in one place.Which channel function does this describe?

Because distribution creates the same problems whether it is in Ethiopia,Indonesia,or Canada,you will find that channel structures and types around the world are very similar to those in the United States.

A Target store is an example of a(n):

Describe how information technology is impacting contact efficiency.

With respect to the sorting logistical function,_____ is the combining of similar stocks into a larger homogeneous supply.

_____ occurs when products are distributed through unauthorized marketing channels.

What is a marketing channel? What type of business make up a marketing channel?

All of the following are typical channel members in marketing channels for consumer products EXCEPT:

Chewing gum and soft drinks are sold in grocery stores,service stations,convenience stores,drugstores,discount stores,and motel vending machines.This is a example of a(n)_____ distribution strategy.

The Internet has led to the emergence of three new forms of industrial distribution.Briefly describe and give an example of each.

_____ describes the process of strategically managing the efficient flow and storage of raw materials,in-process inventory,and finished goods from point of origin to point of consumption.

A merchant wholesaler is an institution that buys goods from manufacturers and resells them to businesses,government agencies,and other wholesalers or retailers.

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.This is called a: