Exam 13: Marketing Channels

Hill's Pet Nutrition products are distributed mainly through specialty pet food stores and veterinarians rather than mass retailers like Target or Kmart.Only a few dealers are chosen in any single geographic area.This is an example of _____ distribution.

Vutek manufactures printing machines used to print high resolution graphics for billboards,bus cards,banners,and posters.For distribution,you would expect Vutek to use a:

A discrepancy of _____ is the difference between the amount of product produced and the amount an end user wants to buy.

DeBeers sells most of the diamonds it produces to industry.The company controls over 90 percent of the market and has great power over its distributors.In its marketing channel,DeBeers would be considered a:

One important reason channel members are included between producers and end users is to overcome discrepancies.Name and briefly describe four discrepancies channel members overcome.

Tammy Bowles makes handmade,wooden children's toys,which she sells online to end users.Tammy does not use channel intermediaries,which means she uses a direct channel.

One important reason channel members are included between producers and users is the concept of specialization and division of labor.Define these concepts and explain their roles in channels of distribution.

Serenity is a manufacturer of outdoor fountains that are currently popular in gardens.Even though fountains represent a product category that does not sell year round due to inclement weather,Serenity's sales remain steady all year because it sells to wholesale distributors that stock the product.Serenity sells to wholesale distributors that perform _____ functions for the manufacturer.

Shopping goods are usually distributed selectively.Consumers are willing to look around for them but may not be willing to search or travel extensively to acquire the product.

A _____ channel is commonly used for low-cost consumer items that are frequently purchased,such as candy,cigarettes,and magazines.

_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

The capacity of a particular marketing channel member to control or influence the behavior of other channel members is known as:

When discussing the distribution of services,you will often hear channel members discussing the need to minimize wait times.

Nontraditional channel arrangements:

Transactional channel functions include all of the following activities EXCEPT:

Transactional functions include contacting potential customers and assuming the risk of owning inventory.

All of the following are sorting activities EXCEPT:

The major weakness to Arm's-Length relationships is:

When two companies with a marketing channel have an agreement,_____ justice reflects the extent to which each is willing to abide by both its written rules and intended spirit.

With the _____ channel relationship,both parties retain their independence and pursue their own interests while attempting to benefit from the goods or services provided by the other.