Question 1

Retailers and merchant wholesalers are examples of intermediaries that:

Accepted Answer

A)  take title to a product 
B)  create temporal and spatial discrepancies 
C)  use consumer promotions 
D)  do not benefit from any economies of scale 
E)  are accurately described by all of these statements 
A)  take title to a product 
B)  create temporal and spatial discrepancies 
C)  use consumer promotions 
D)  do not benefit from any economies of scale 
E)  are accurately described by all of these statements

Question 2

Unlike marketers of physical products,marketers of services do not need to address the question of logistics since services do not require a distribution strategy.

Accepted Answer

A) True 
 B)False

Question 3

Which channel relationship is less ambiguous than an Arm's-Length relationship but without the longer-term and/or capital investment required to achieve full integration?

Accepted Answer

A)  Ersatz 
B)  Cooperative 
C)  Functional 
D)  Integrated 
E)  Supplemental 
A)  Ersatz 
B)  Cooperative 
C)  Functional 
D)  Integrated 
E)  Supplemental

Question 4

This summer,college student Pat is planning on selling kites at Panama City Beach.He has found some suppliers and preordered all of the kites he thinks he can sell this summer.What type of a distribution channel relationship does Pat have with his suppliers?

Accepted Answer

A)  Arm's-Length 
B)  Functional 
C)  Cooperative 
D)  Hierarchical 
E)  Integrated 
A)  Arm's-Length 
B)  Functional 
C)  Cooperative 
D)  Hierarchical 
E)  Integrated

Question 5

Channel conflict that occurs between different levels in a marketing channel is referred to as:

Accepted Answer

A)  horizontal conflict 
B)  primary conflict 
C)  vertical conflict 
D)  secondary conflict 
E)  parallel conflict 
A)  horizontal conflict 
B)  primary conflict 
C)  vertical conflict 
D)  secondary conflict 
E)  parallel conflict

Question 6

The difference between the location of a producer and the location of widely scattered markets represents a(n)_____ discrepancy.

Accepted Answer

A)  spatial 
B)  temporal 
C)  assortment 
D)  quantity 
E)  ownership 
A)  spatial 
B)  temporal 
C)  assortment 
D)  quantity 
E)  ownership

Question 7

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs).The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.What level of distribution intensity should the company use?

Accepted Answer

A)  Exclusive 
B)  Controlled 
C)  Extensive 
D)  Reciprocal 
E)  Selective 
A)  Exclusive 
B)  Controlled 
C)  Extensive 
D)  Reciprocal 
E)  Selective

Question 8

R.H.Kurt & Son,Inc. ,distributes rifles for both hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt.Its marketing channel is composed of:

Accepted Answer

A)  the distribution,objectives,strategies,and tactics used to move products from the manufacturer to the retailer 
B)  any organization that had a part in moving the product from the distributor to the retailer 
C)  the functions of transportation,storage,inventory control,materials-handling,and order processing 
D)  the 41 different manufacturers,R.H.Kurt,the retailers it serves,and their customers 
E)  all organizations in the industry that make it possible for a consumer to buy his or her desired product 
A)  the distribution,objectives,strategies,and tactics used to move products from the manufacturer to the retailer 
B)  any organization that had a part in moving the product from the distributor to the retailer 
C)  the functions of transportation,storage,inventory control,materials-handling,and order processing 
D)  the 41 different manufacturers,R.H.Kurt,the retailers it serves,and their customers 
E)  all organizations in the industry that make it possible for a consumer to buy his or her desired product

Question 9

Honda uses just-in-time manufacturing to build its Odyssey minivans.Five companies that make component parts for the Honda Odyssey relocated to Alabama and states bordering Alabama when Honda announced plans to build a new Odyssey manufacturing plant in Alabama.This relocation in order to provide efficient delivery of goods indicates Honda is a:

Accepted Answer

A)  channel captain 
B)  horizontal integrator 
C)  distribution champion 
D)  distribution ombudsman 
E)  demand maverick 
A)  channel captain 
B)  horizontal integrator 
C)  distribution champion 
D)  distribution ombudsman 
E)  demand maverick

Question 10

Which of the following is the best definition of distributive justice?

Accepted Answer

A)  the extent to which outcomes and rewards shared by parties in a marketing channel are distributed fairly 
B)  the level of punishment a marketing channel member needs to receive in order to discourage unethical behavior 
C)  the extent to which parties in a marketing channel treat one another in socially acceptable or desirable ways 
D)  the willingness of one party in a marketing channel to "make things right" with other channel members that have been treated unfairly 
E)  the extent to which parties in a marketing channel treat one another equitably according to predefined terms or processes 
A)  the extent to which outcomes and rewards shared by parties in a marketing channel are distributed fairly 
B)  the level of punishment a marketing channel member needs to receive in order to discourage unethical behavior 
C)  the extent to which parties in a marketing channel treat one another in socially acceptable or desirable ways 
D)  the willingness of one party in a marketing channel to "make things right" with other channel members that have been treated unfairly 
E)  the extent to which parties in a marketing channel treat one another equitably according to predefined terms or processes

Question 11

A _____ is a business structure of interdependent organizations that are involved in the process of making a product or service available for use or consumption by end customers or business users.

Accepted Answer

A)  facilitating agency or place member 
B)  marketing mix intermediary 
C)  selective distribution channel 
D)  marketing channel or channel of distribution 
E)  transportation channel or channel of movement 
A)  facilitating agency or place member 
B)  marketing mix intermediary 
C)  selective distribution channel 
D)  marketing channel or channel of distribution 
E)  transportation channel or channel of movement

Question 12

The efficient and cost-effective forward and reverse flow and storage of goods,services,and related information into,through,and out of channel member companies is called:

Accepted Answer

A)  systematization 
B)  logistics 
C)  engineering 
D)  distribution 
E)  coordination 
A)  systematization 
B)  logistics 
C)  engineering 
D)  distribution 
E)  coordination

Question 13

Interactional justice implies that each firm in a marketing channel treats the others equitably according to predefined terms or processes.

Accepted Answer

A) True 
 B)False

Question 14

You are responsible for physical distribution of your company's service and should focus on:

Accepted Answer

A)  ensuring the intangibility of the service so that physical distribution becomes a less important factor 
B)  minimizing wait times,managing service capacity,improving service delivery,and establishing channel-wide network coherence 
C)  making sure production and consumption are simultaneous 
D)  setting quality standards,choosing faster transportation modes,and using safety stock 
E)  customer-oriented order processing and inventory control 
A)  ensuring the intangibility of the service so that physical distribution becomes a less important factor 
B)  minimizing wait times,managing service capacity,improving service delivery,and establishing channel-wide network coherence 
C)  making sure production and consumption are simultaneous 
D)  setting quality standards,choosing faster transportation modes,and using safety stock 
E)  customer-oriented order processing and inventory control

Question 15

A channel leader is also called a(n):

Accepted Answer

A)  intermediary leader 
B)  channel captain 
C)  channel facilitator 
D)  distribution supervisor 
E)  channel gatekeeper 
A)  intermediary leader 
B)  channel captain 
C)  channel facilitator 
D)  distribution supervisor 
E)  channel gatekeeper

Question 16

It seems counterintuitive,but Jon Jordan,CEO of Southern Audio Services (SAS)in Baton Rouge,wants to curb the number of dealers who are selling his car speakers.Jordan understands that he can't handpick all his vendors,but he never expected the rise in unauthorized dealers that came with the e-commerce boom.When Jordan decided to look for the SAS name on eBay,he came up thousands of sellers.These eBay sellers are engaging in:

Accepted Answer

A)  black marketing 
B)  channel malfeasance 
C)  countertrading 
D)  reverse channeling 
E)  gray marketing 
A)  black marketing 
B)  channel malfeasance 
C)  countertrading 
D)  reverse channeling 
E)  gray marketing

Question 17

Intermediaries must perform three basic functions.Name these functions,and describe the activities involved in each function.

Accepted Answer

TRANSACTIONAL FUNCTIONS include contacti

Question 18

McKesson Wholesalers provides health care products to pharmacies.It purchases bandages,gauze,antibacterial cream,and ointments from a variety of different manufacturers and resells them to pharmacies so that many of the items a customer might need for a cut will be available in the store.McKesson is aiding consumers by overcoming a:

Accepted Answer

A)  spatial discrepancy 
B)  discrepancy of quantity 
C)  discrepancy of assortment 
D)  demand discrepancies 
E)  discrepancy of possession 
A)  spatial discrepancy 
B)  discrepancy of quantity 
C)  discrepancy of assortment 
D)  demand discrepancies 
E)  discrepancy of possession

Question 19

Which of the following is a main area of concern for service distribution?

Accepted Answer

A)  Minimizing wait times 
B)  Maximizing sales 
C)  Creating a one-to-one relationship with customers 
D)  Providing easy to use Internet help 
E)  Reducing risk 
A)  Minimizing wait times 
B)  Maximizing sales 
C)  Creating a one-to-one relationship with customers 
D)  Providing easy to use Internet help 
E)  Reducing risk

Question 20

A situation that occurs when one marketing channel member intentionally affects another member's behavior is called:

Accepted Answer

A)  channel power 
B)  channel control 
C)  channel conflict 
D)  channel dominance 
E)  channel inversion 
A)  channel power 
B)  channel control 
C)  channel conflict 
D)  channel dominance 
E)  channel inversion

Retailers and merchant wholesalers are examples of intermediaries that:

Unlike marketers of physical products,marketers of services do not need to address the question of logistics since services do not require a distribution strategy.

Which channel relationship is less ambiguous than an Arm's-Length relationship but without the longer-term and/or capital investment required to achieve full integration?

This summer,college student Pat is planning on selling kites at Panama City Beach.He has found some suppliers and preordered all of the kites he thinks he can sell this summer.What type of a distribution channel relationship does Pat have with his suppliers?

Channel conflict that occurs between different levels in a marketing channel is referred to as:

The difference between the location of a producer and the location of widely scattered markets represents a(n)_____ discrepancy.

Which of the following is the best definition of distributive justice?

A _____ is a business structure of interdependent organizations that are involved in the process of making a product or service available for use or consumption by end customers or business users.

The efficient and cost-effective forward and reverse flow and storage of goods,services,and related information into,through,and out of channel member companies is called:

Interactional justice implies that each firm in a marketing channel treats the others equitably according to predefined terms or processes.

You are responsible for physical distribution of your company's service and should focus on:

A channel leader is also called a(n):

Intermediaries must perform three basic functions.Name these functions,and describe the activities involved in each function.

Which of the following is a main area of concern for service distribution?

A situation that occurs when one marketing channel member intentionally affects another member's behavior is called:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 13: Marketing Channels

Retailers and merchant wholesalers are examples of intermediaries that:

Unlike marketers of physical products,marketers of services do not need to address the question of logistics since services do not require a distribution strategy.

Which channel relationship is less ambiguous than an Arm's-Length relationship but without the longer-term and/or capital investment required to achieve full integration?

This summer,college student Pat is planning on selling kites at Panama City Beach.He has found some suppliers and preordered all of the kites he thinks he can sell this summer.What type of a distribution channel relationship does Pat have with his suppliers?

Channel conflict that occurs between different levels in a marketing channel is referred to as:

The difference between the location of a producer and the location of widely scattered markets represents a(n)_____ discrepancy.

Which of the following is the best definition of distributive justice?

A _____ is a business structure of interdependent organizations that are involved in the process of making a product or service available for use or consumption by end customers or business users.

The efficient and cost-effective forward and reverse flow and storage of goods,services,and related information into,through,and out of channel member companies is called:

Interactional justice implies that each firm in a marketing channel treats the others equitably according to predefined terms or processes.

You are responsible for physical distribution of your company's service and should focus on:

A channel leader is also called a(n):

Intermediaries must perform three basic functions.Name these functions,and describe the activities involved in each function.

Which of the following is a main area of concern for service distribution?

A situation that occurs when one marketing channel member intentionally affects another member's behavior is called:

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters