Exam 6: Demand and Elasticity

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Suppose that a 15 percent decrease in price leads to an increase in the quantity demanded of 10 percent,

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Price elasticity of demand is a numerical measure of how much quantity demanded rises as price falls or quantity demanded falls as price rises.

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A fall in the price of a competing product will produce an outward shift in the demand curve for most products.

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When Scuba, Inc., lowered the price of a tank of compressed air by 20 percent, it sold 10 percent more tankfuls.The price elasticity for compressed air is

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The ratio of the percentage change in quantity demanded to the percentage change in income is known as the cross elasticity of demand.

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The relationships between elasticity and total revenue hold because

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The demand for a product is inelastic whenever

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Figure 6-2 Figure 6-2   -In Figure 6-2, the price elasticity of demand (dropping all minus signs) is ____ between P = 4 and P = 6 than between P = 10 and P = 12 because between the lower set of prices the percentage change in price is ____. -In Figure 6-2, the price elasticity of demand (dropping all minus signs) is ____ between P = 4 and P = 6 than between P = 10 and P = 12 because between the lower set of prices the percentage change in price is ____.

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A negative cross elasticity indicates that two goods are complements.

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The elasticity of demand for gasoline is likely to be relatively low in the short term and higher as the period of time gets longer.

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The elasticity of demand is determined partly by whether the good is a necessity or a luxury.

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A demand curve with an elasticity of 1.0 is said to be an elastic demand curve.

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Big Alice Ice Cream Parlor reduced its price of an ice cream cone from $1 to 90 cents.Sales consequently increased from 1,000 cones per week to 1,050 cones per week.The approximate price elasticity is

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If the reciprocal of the slope of a demand curve is calculated, this value is equal to the price elasticity of demand for that good.

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The formula for price elasticity of demand that is used in practice

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Figure 6-5 Figure 6-5   -In Figure 6-5, if price falls from point A to point B along the unit-elastic demand curve, -In Figure 6-5, if price falls from point A to point B along the unit-elastic demand curve,

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If demand for a seller's product is elastic, a price increase will decrease total revenue.

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The term "unit elasticity" is used to describe a situation in which a rise in price is accompanied by

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A demand curve with unit elasticity can never touch either the vertical or horizontal axes.

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A price increase will always cause a firm's revenue to fall because they will sell less of the good.

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