Exam 7: Survey Research

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Identify three "do's" or "don'ts" to maximize the response rate for personal interviews.

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To maximize the response rate for personal interviews, it is important to consider various factors that can influence a participant's willingness to engage. Here are three "do's" and three "don'ts" to help improve the response rate:

**Do's:**

1. **Do Schedule Conveniently:** Arrange the interview at a time and place that is convenient for the participant. Being flexible with scheduling shows respect for the participant's time and increases the likelihood that they will agree to the interview and show up.

2. **Do Communicate Clearly:** Provide clear information about the purpose of the interview, how the data will be used, and the estimated duration. Transparency builds trust, and when participants understand the importance of their contribution, they are more likely to participate.

3. **Do Offer Incentives:** If possible, offer an incentive for participation. This could be monetary compensation, a gift card, or another form of reward that is appropriate for the demographic you are interviewing. Incentives can significantly increase response rates by providing a tangible benefit for the participant's time.

**Don'ts:**

1. **Don't Be Pushy:** While it's important to encourage participation, being too aggressive can turn potential participants away. Respect their decision if they decline to participate, and don't pressure them into changing their mind.

2. **Don't Overlook Privacy:** Ensure that you respect the participant's privacy and confidentiality. Make it clear that their responses will be anonymous or confidential if that is the case. Participants are more likely to engage if they feel their information is secure.

3. **Don't Ignore Follow-Up:** If a participant agrees to an interview but doesn't confirm a specific time, follow up with them, but do so respectfully. A gentle reminder can help, but multiple, frequent contacts can be seen as harassment and deter participation.

By adhering to these do's and don'ts, you can create a more participant-friendly environment that encourages individuals to take part in personal interviews, thereby maximizing your response rate.

Which of the following is an advantage of focus groups in comparison to more structured, single-person interviews

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B

One of the limitations of telephone surveys is:

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B

When we say that the research interview is a "secondary" relationship, we mean that:

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The interview with the LEAST structure is the:

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Which of the following is an (are)advantage(s)of questionnaires as a survey research technique in contrast to interviews

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Which of the following does the text recommend regarding contacting interview respondents

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Which of the following is the most expensive way of conducting a survey

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The term "Qualtrics" refers to:

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Which of the following is NOT one of the ways of conducting online surveys

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Describe how focus groups differ from traditional interviews, how the role of a focus group moderator compares to that of an interviewer, and what the advantages are to using a focus group.

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The purpose of probes in an interview is to:

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What are the advantages and disadvantages of using interviews as a means of collecting data

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The highest response rate for questionnaires is for those sponsored by:

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Which of the following will increase the response rate for a mailed questionnaire

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The text presents a variety of guidelines for wording questions used in questionnaires. Identify and discuss those guidelines.

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When an interview involves topics of sexual behavior, research suggests that more valid responses can be gained from respondents when:

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In general, which of the following is NOT good advice regarding the wording of questions in surveys

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If a respondent in a survey gives more than one answer to an open ended question, this can be handled in data analysis by:

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With regard to recording responses in an interview, the text concludes that:

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