Exam 6: The Self: Mind, Gender, and Body

Lars has developed an online, multiplayer game that he thinks could be the next big hit in computer-mediated environments. Lars is in the process of looking for financial backers as he moves from the prototype of his game to the finished product. To encourage financial backers, Lars should explain that for most people interested in playing online games, the gap between their online and offline selves is narrowing.

If Volkswagen owners see themselves as being more economical and conservative than do owners of the Buick Regal, ________ is probably at work.

Ideals of male beauty are based on facial features, musculature, and facial hair.

A professor came to class dressed in a formal shirt and tie. He stated that he would like to explain the concept of self. He took off his tie and shirt. Underneath he had on a t-shirt with a picture of a handsome tennis player on the front. Then the professor turned around to show a picture of a cartoon clown on the back. "All of these express who I am," he said. What point was the professor trying to make? What did his choice of varying dress forms and associated iconic symbols most likely represent?

The U.S. government estimates that approximately ________ of American adults are overweight or obese.

Describe how ideals of beauty within a culture motivate consumers to change themselves physically. Discuss specific categories where this occurs.

Explain the concepts of the ideal and actual self. How do we bridge the gaps between these two selves?

The ideal self is a person's conception of how she ________.

Self-esteem refers to the intensity and stability, over time, of a person's self-concept.

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept.