Exam 13: Subcultures

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Several processes and outcomes come into play as immigrants adapt to their new surroundings. List these processes and outcomes and create an example that demonstrates the linkage between them.

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The seven processes and outcomes are movement, translation, adaptation, assimilation, maintenance, resistance, and segregation. Students should construct an illustration of an immigrant (any nationality will do) that shows how the person moves through the seven processes. For example: a) the immigrant is motivated to move; b) once movement occurs, the immigrant must go through translation of language and culture in her new location; c) as learning occurs, the immigrant begins to adapt to the new culture and environment; d) during the acculturation process, the immigrant undergoes assimilation where cultures merge; e) however, most immigrants still wish to maintain their home culture and this culture is often taught to children; f) resistance to the adopted culture can have consequences; and g) many immigrants today still seem to segregate from the adopted population.

Jui-Jui has a need to achieve independence. He dreams daily of leaving home and getting his own apartment; however, because he lives in a neighborhood full of houses, he would have to go some distance to find an apartment that he could afford. This move would mean that he would distance himself from his friends. This example is a common dilemma for many teens. Which of the following conflicts that most teens face is most applicable to Jui-Jui's situation?

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A

Explain why the original descriptions and stereotypes of Gen Xers may be inaccurate.

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In the early 1990s, Gen Xers were identified as a generation and described as "slackers" because of their supposed alienation and laziness. However, many advertisements that tried to appeal to the slacker image failed to generate interest among the Gen X cohort. More importantly, Gen Xers today are adults who are responsible for many culture-changing products and companies, including Google, YouTube, and Amazon.

The ________ Generation includes people who were born between the two world wars.

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Which generation consists of people whose parents established families following the end of World War II and during the 1950s when the peacetime economy was strong and stable?

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Asian Americans' median income is 28% higher than the U.S. average, and they are almost twice as likely to have graduated from college.

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An age ________ consists of people of similar ages who have undergone similar experiences.

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Which statement about Asian Americans is true?

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Bill jokes that a nuclear family is one that is about ready to explode because having your grandmother living with you can cause a lot of disruptions. Although Bill's humor is questionable, his labeling of a family living with a grandparent as a nuclear family is correct.

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People born during World War II would belong to the War Baby Generation.

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The cultural learning acquired through ________ leads immigrants to a process of adaptation.

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Jim Smith, Don Carson, and Jeff Sweeney are all 54 years old, so they can be sorted into ________.

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Peggy Simmons has a tough assignment. She is to live in Japan for the next five years and successfully introduce her company's line of cosmetics to Japanese women. Her company's management hopes that living in an average neighborhood, commuting to work every day, eating native food, and speaking Japanese will help Peggy involve herself in the society more quickly than if she stayed separate from her hosts. The company's management wants Peggy to use the ________ model.

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Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?

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Gen Yers tend to hold relatively traditional values and prefer to fit in rather than rebel.

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Explain why the Islamic market should be important to U.S. marketers.

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In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.

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Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

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________ refers to the factors that motivate people to physically uproot themselves from one location to another.

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Who are "born-again Christians," and why are marketers interested in this group?

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