Question 1

A nuclear family consists of ________.

Accepted Answer

A)  a mother and at least one child 
B)  a mother, a father, and at least one child 
C)  two generations of a family 
D)  three generations of a family 
A)  a mother and at least one child 
B)  a mother, a father, and at least one child 
C)  two generations of a family 
D)  three generations of a family

Question 2

________ are 8- to 14-year-old children.

Accepted Answer

A)  Gen Y 
B)  Tweens 
C)  Millennials 
D)  Echo Boomers 
A)  Gen Y 
B)  Tweens 
C)  Millennials 
D)  Echo Boomers

Question 3

Gen Y individuals are also included as ________.

Accepted Answer

A)  Echo boomers 
B)  Millennials 
C)  Generation X 
D)  Both A and B 
A)  Echo boomers 
B)  Millennials 
C)  Generation X 
D)  Both A and B

Question 4

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?

Accepted Answer

A)  Megachurches provide marketing opportunities for niche marketers. 
B)  Religious themes can be effectively used by mainstream marketers. 
C)  Born again Christians are the primary religious market in the U.S. 
D)  Church leaders impact the consumption practices of their followers. 
A)  Megachurches provide marketing opportunities for niche marketers. 
B)  Religious themes can be effectively used by mainstream marketers. 
C)  Born again Christians are the primary religious market in the U.S. 
D)  Church leaders impact the consumption practices of their followers.

Question 5

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

Accepted Answer

A)  Separate advertisements to this ethnic subculture are never done and should not be considered. 
B)  All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. 
C)  African American children tend to gravitate toward toys and characters that look like them. 
D)  All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades. 
A)  Separate advertisements to this ethnic subculture are never done and should not be considered. 
B)  All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. 
C)  African American children tend to gravitate toward toys and characters that look like them. 
D)  All promotions to African Americans have to take into account the market's income, which has been declining drastically over the last two decades.

Question 6

The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood estates to public assistance.

Accepted Answer

A) True 
 B)False

Question 7

Describe the Baby Boomer market and the impact it has had on marketing efforts.

Accepted Answer

Baby boomers are those who were born bet

Question 8

Acculturation agents may come from the culture of immigration, but not from the culture of origin.

Accepted Answer

A) True 
 B)False

Question 9

Explain the term "Sandwich Generation."

Accepted Answer

Many adults care for their parents as we

Question 10

An age cohort that describes kids who were born in 2003 and later is ________.

Accepted Answer

A)  Generation Z 
B)  Eco Boomers 
C)  Generation Y 
D)  Generation X 
A)  Generation Z 
B)  Eco Boomers 
C)  Generation Y 
D)  Generation X

Question 11

Which American ethnic subculture is the fastest-growing racial group?

Accepted Answer

A)  Hispanic American 
B)  African American 
C)  Asian American 
D)  American Indian 
A)  Hispanic American 
B)  African American 
C)  Asian American 
D)  American Indian

Question 12

Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.

Accepted Answer

One researcher found that beginning in m

Question 13

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

Accepted Answer

A)  assimilation 
B)  maintenance 
C)  resistance 
D)  warming 
A)  assimilation 
B)  maintenance 
C)  resistance 
D)  warming

Question 14

Low-context culture group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.

Accepted Answer

A) True 
 B)False

Question 15

Explain the term "Boomerang Kids."

Accepted Answer

Boomerang kids are living with

Question 16

People born between World War I and World War II belong to the Silent Generation.

Accepted Answer

A) True 
 B)False

Question 17

Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.

Accepted Answer

A)  maintenance 
B)  adaptation 
C)  resistance 
D)  segregation 
A)  maintenance 
B)  adaptation 
C)  resistance 
D)  segregation

Question 18

A church that serves 2,000 or more congregants per week is called a ________.

Accepted Answer

A)  mass church 
B)  megachurch 
C)  large church 
D)  mainstream church 
A)  mass church 
B)  megachurch 
C)  large church 
D)  mainstream church

Question 19

________ foods are permissible under the laws of Islam.

Accepted Answer

A)  Kosher 
B)  Organic 
C)  Halal 
D)  Tudung 
A)  Kosher 
B)  Organic 
C)  Halal 
D)  Tudung

Question 20

Explain the concept of de-ethnicization. Give an example.

Accepted Answer

De-ethnicization refers to the process w

A nuclear family consists of ________.

________ are 8- to 14-year-old children.

Gen Y individuals are also included as ________.

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood estates to public assistance.

Describe the Baby Boomer market and the impact it has had on marketing efforts.

Acculturation agents may come from the culture of immigration, but not from the culture of origin.

Explain the term "Sandwich Generation."

An age cohort that describes kids who were born in 2003 and later is ________.

Which American ethnic subculture is the fastest-growing racial group?

Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

Low-context culture group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.

Explain the term "Boomerang Kids."

People born between World War I and World War II belong to the Silent Generation.

A church that serves 2,000 or more congregants per week is called a ________.

________ foods are permissible under the laws of Islam.

Explain the concept of de-ethnicization. Give an example.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters

Exam 13: Subcultures

A nuclear family consists of ________.

________ are 8- to 14-year-old children.

Gen Y individuals are also included as ________.

The popularity of the movie The Passion of the Christ, the book The Da Vinci Code, and the musical The Book of Mormon are evidence of which of the following?

The first thing D'Andrea was asked when she went to work for an advertising firm is how to promote to African Americans. After careful consideration, which of the following is the best advice D'Andrea could give her new employers?

The Prizm System classifies every U.S. zip code into 1 of 66 categories, ranging from blue-blood estates to public assistance.

Describe the Baby Boomer market and the impact it has had on marketing efforts.

Acculturation agents may come from the culture of immigration, but not from the culture of origin.

Explain the term "Sandwich Generation."

An age cohort that describes kids who were born in 2003 and later is ________.

Which American ethnic subculture is the fastest-growing racial group?

Briefly explain how teens have been found to use ridicule to exchange information about consumption norms and values.

Through the process of ________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes.

Low-context culture group members tend to be tightly knit, and they infer meanings that go beyond the spoken word.

Explain the term "Boomerang Kids."

People born between World War I and World War II belong to the Silent Generation.

A church that serves 2,000 or more congregants per week is called a ________.

________ foods are permissible under the laws of Islam.

Explain the concept of de-ethnicization. Give an example.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters