Question 1

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

Accepted Answer

A) True 
 B)False

Question 2

Gen Z is the most diverse generation in American history.

Accepted Answer

A) True 
 B)False

Question 3

Asian Americans, though much smaller in absolute numbers, are the fastest-growing racial group.

Accepted Answer

A) True 
 B)False

Question 4

List and explain the four basic conflicts teens face.

Accepted Answer

The four basic conflicts teens face are:

Question 5

Define a subculture.

Accepted Answer

A subculture is a group whose

Question 6

Members of which of the following age cohorts are part of today's senior market?

Accepted Answer

A)  Generation Z 
B)  Generation Y 
C)  Generation X 
D)  The War Baby Generation 
A)  Generation Z 
B)  Generation Y 
C)  Generation X 
D)  The War Baby Generation

Question 7

A mother, a father, and one or more children are considered an extended family.

Accepted Answer

A) True 
 B)False

Question 8

Gen Y'ers are totally at home in a ________ that communicates online and by cell phone (more likely via text and IM than by voice).

Accepted Answer

A)  thumb culture 
B)  the tween market 
C)  the gray market 
D)  microculture 
A)  thumb culture 
B)  the tween market 
C)  the gray market 
D)  microculture

Question 9

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

Accepted Answer

A) True 
 B)False

Question 10

People born between World War I and World War II belong to the Baby Boomer Generation.

Accepted Answer

A) True 
 B)False

Question 11

People born between 1946 and 1964 belong to ________.

Accepted Answer

A)  Generation Y 
B)  the Baby Boomer Generation 
C)  Generation X 
D)  the Interbellum Generation 
A)  Generation Y 
B)  the Baby Boomer Generation 
C)  Generation X 
D)  the Interbellum Generation

Question 12

The lack of marketing information about religion is primarily due to ________.

Accepted Answer

A)  the small number of people who are influenced in the marketplace by religious issues 
B)  the dollar value of the Christian market being very low 
C)  traditional bigotry toward religion 
D)  religion being somewhat of a taboo subject among researchers 
A)  the small number of people who are influenced in the marketplace by religious issues 
B)  the dollar value of the Christian market being very low 
C)  traditional bigotry toward religion 
D)  religion being somewhat of a taboo subject among researchers

Question 13

Which of the "Big Three" American subcultures makes up 13 percent of the population?

Accepted Answer

A)  African American 
B)  Hispanic American 
C)  Asian American 
D)  Arab American 
A)  African American 
B)  Hispanic American 
C)  Asian American 
D)  Arab American

Question 14

Shannon Reeves and Tish Phillips remember their days as student protesters in the 1960s. Shannon remembers seeing Jim Hendrix at Woodstock and Tish remembers burning her bra in front of the central administration building at Yale. These memories about cultural heroes and events are one of the chief characteristics of an age ________.

Accepted Answer

A)  paradigm 
B)  renaissance 
C)  cohort 
D)  perception 
A)  paradigm 
B)  renaissance 
C)  cohort 
D)  perception

Question 15

Older adults that control more than 50% of discretionary income are considered the ________ market.

Accepted Answer

A)  boomer 
B)  senior 
C)  millennial 
D)  echo boomer 
A)  boomer 
B)  senior 
C)  millennial 
D)  echo boomer

Question 16

Which of the following is NOT one of the basic conflicts common to all teens?

Accepted Answer

A)  autonomy vs. belonging 
B)  rebellion vs. conformity 
C)  narcissism vs. conformity 
D)  idealism vs. activism 
A)  autonomy vs. belonging 
B)  rebellion vs. conformity 
C)  narcissism vs. conformity 
D)  idealism vs. activism

Question 17

Asian Americans as a whole tend to be an easy target to communicate with because of their cultural similarity to one another.

Accepted Answer

A) True 
 B)False

Question 18

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Accepted Answer

An age cohort consists of people of simi

Question 19

Which of the following statements about teenagers is true?

Accepted Answer

A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. 
C)  The label teenager entered the general U.S. vocabulary when Frankie Lymon and the Teenagers became the first pop group to identify themselves with this new subculture. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes. 
A)  Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. 
B)  Most primitive cultures have isolated youth between the ages of 13 to 17 as being unstable and incapable of membership in adult life. 
C)  The label teenager entered the general U.S. vocabulary when Frankie Lymon and the Teenagers became the first pop group to identify themselves with this new subculture. 
D)  The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes.

Question 20

The actual number of years a person has been alive is their ________ age.

Accepted Answer

A)  perceived 
B)  chronological 
C)  confirmed 
D)  cohort 
A)  perceived 
B)  chronological 
C)  confirmed 
D)  cohort

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

Gen Z is the most diverse generation in American history.

Asian Americans, though much smaller in absolute numbers, are the fastest-growing racial group.

List and explain the four basic conflicts teens face.

Define a subculture.

Members of which of the following age cohorts are part of today's senior market?

A mother, a father, and one or more children are considered an extended family.

Gen Y'ers are totally at home in a ________ that communicates online and by cell phone (more likely via text and IM than by voice).

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

People born between World War I and World War II belong to the Baby Boomer Generation.

People born between 1946 and 1964 belong to ________.

The lack of marketing information about religion is primarily due to ________.

Which of the "Big Three" American subcultures makes up 13 percent of the population?

Older adults that control more than 50% of discretionary income are considered the ________ market.

Which of the following is NOT one of the basic conflicts common to all teens?

Asian Americans as a whole tend to be an easy target to communicate with because of their cultural similarity to one another.

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Which of the following statements about teenagers is true?

The actual number of years a person has been alive is their ________ age.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters

Exam 13: Subcultures

Alcoholics Anonymous and Weight Watchers follow the spiritual-therapeutic model.

Gen Z is the most diverse generation in American history.

Asian Americans, though much smaller in absolute numbers, are the fastest-growing racial group.

List and explain the four basic conflicts teens face.

Define a subculture.

Members of which of the following age cohorts are part of today's senior market?

A mother, a father, and one or more children are considered an extended family.

Gen Y'ers are totally at home in a ________ that communicates online and by cell phone (more likely via text and IM than by voice).

A subculture is a group whose members share beliefs and common experiences that set them apart from others.

People born between World War I and World War II belong to the Baby Boomer Generation.

People born between 1946 and 1964 belong to ________.

The lack of marketing information about religion is primarily due to ________.

Which of the "Big Three" American subcultures makes up 13 percent of the population?

Older adults that control more than 50% of discretionary income are considered the ________ market.

Which of the following is NOT one of the basic conflicts common to all teens?

Asian Americans as a whole tend to be an easy target to communicate with because of their cultural similarity to one another.

What are age cohorts? Briefly explain how marketers use age cohorts to segment markets.

Which of the following statements about teenagers is true?

The actual number of years a person has been alive is their ________ age.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Culture

Filters