Exam 13: Subcultures

Couples who are better educated on average and choose not to have children are considered DINKS.

Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.

Most religion-oriented marketing activity in America can be traced to the ________ community.

People and institutions that teach the ways of a culture are called ________.

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

With respect to the acculturation process, what is the relationship between maintenance and segregation?

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

Green bagels and green beer on St. Patrick's Day are both examples of de-ethnicization.

Mainstream marketers used to avoid religion topics; now they actively target church members.

Members of Generation X have been termed "slackers" and "baby busters."

A component of a person's subculture is ________.

The term "Asian" refers to 20 ethnic groups, the largest of which is Chinese.

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Nearly 60% of the Hispanic American population are of ________ descent.

Who are "tweens"? Why do marketers want to appeal to this group of consumers?

Americans between the ages of 35 and 64 are the focus of almost 50 percent of all advertising expenditures.