Exam 6: The Self: Mind, Gender, and Body

One of the levels of the extended self is the family level.

A person's physical appearance is a large part of his or her ________.

Explain and give a brief example of symbolic self-completion theory.

According to the sociological tradition of ________, relationships with other people play a large part in forming the self.

Luv's color-changing diapers (blue for boys and pink for girls) are an example of a product that emphasizes its androgynous characteristics.

Men are more likely to use a woman's body shape as a sexual cue. One explanation of this phenomenon is that feminine curves provide evidence of ________.

Define self-concept.

________ summarizes the beliefs a person holds about his own attributes and how he or she evaluates their self on those qualities.

Mary Ann reads fashion magazines weekly. Many times she is frustrated because she has been unable to achieve "a look" that she thinks features the "real her." When Mary Ann thinks this way, she is going through a social comparison process.

Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the following self-concept dimensions best applies to Rudi's view of himself?

Jim Smith thinks he should be more outgoing. He is looking at his ________.

Promotions featuring fantasy appeal have been found to be effective with customers whose real self and ideal self are close and consistent.

Eastern and Western cultures see the self divided into an inner, private, and an outer public self.

If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit, the consumer might think about her own situation and make a personal pledge to lose weight before summer arrives. This would be an example of marketing communications that attempt to influence a consumer's level of ________.

Understanding our social roles is part of our ________.

What is the purpose for an individual's involvement with social media?

Many of the props and settings consumers use to define their social roles become part of themselves. For example, one of Mary Bennett's last requests was that when she died, she wanted to be buried in her favorite dress. This situation illustrates ________.

Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas Cowboys. His home looks like a Dallas Cowboy's museum. Which level of the extended self would most likely apply to Fred's situation?

The preference in a culture for a particular model of beauty (or exemplar) is called a(n) ________.

Studies suggest that men and women who are exposed to beautiful models in advertisements are likely to alter their perceptions of their own body shapes.