Question 1

If products take on masculine or feminine attributes, they are said to be ________.

Accepted Answer

A)  sexy 
B)  sexually explicit 
C)  sex-typed 
D)  androgynous 
A)  sexy 
B)  sexually explicit 
C)  sex-typed 
D)  androgynous

Question 2

Briefly discuss gender differences in socialization, female sex roles, and male sex roles in our society.

Accepted Answer

In many societies, males are controlled

Question 3

Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.

Accepted Answer

A)  impression management 
B)  self-extension 
C)  self-esteem 
D)  social comparison 
A)  impression management 
B)  self-extension 
C)  self-esteem 
D)  social comparison

Question 4

The actual self is a person's conception of how he or she would like to be, whereas the ideal self refers to our more realistic appraisal of the qualities we do and don't have.

Accepted Answer

A) True 
 B)False

Question 5

Personal objects, places, and things allow people to feel that they are rooted in their larger social environments. The home can be symbolic for the extended self. Which of the following categories or levels of the extended self would the home most likely be associated with ________.

Accepted Answer

A)  family level 
B)  individual level 
C)  community level 
D)  group level 
A)  family level 
B)  individual level 
C)  community level 
D)  group level

Question 6

People tend to pattern their behavior on the perceived expectations of others, which is a form of self-fulfilling prophecy.

Accepted Answer

A) True 
 B)False

Question 7

Explain the concept of "social comparison."

Accepted Answer

Social comparison is when a pe

Question 8

People appear to favor features we associate with good health and ________ because these signal reproductive ability and strength.

Accepted Answer

A)  intellect 
B)  wealth 
C)  youth 
D)  confidence 
A)  intellect 
B)  wealth 
C)  youth 
D)  confidence

Question 9

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

Accepted Answer

A)  self-fulfilling prophecies 
B)  looking-glass selves 
C)  a small gap between their real and ideal selves 
D)  a large gap between their real and ideal selves 
A)  self-fulfilling prophecies 
B)  looking-glass selves 
C)  a small gap between their real and ideal selves 
D)  a large gap between their real and ideal selves

Question 10

The body is adorned or altered in some way in every culture. One of the chief purposes for doing this is to place the individual in the social organization.

Accepted Answer

A) True 
 B)False

Question 11

________ is when the person tries to evaluate their appearance by comparing it to the people depicted in artificial images.

Accepted Answer

A)  Social comparison 
B)  Self-esteem 
C)  Real self 
D)  Ideal self 
A)  Social comparison 
B)  Self-esteem 
C)  Real self 
D)  Ideal self

Question 12

________ refers to the possession of both masculine and feminine traits.

Accepted Answer

A)  Heterosexual 
B)  Homosexual 
C)  Amorphany 
D)  Androgyny 
A)  Heterosexual 
B)  Homosexual 
C)  Amorphany 
D)  Androgyny

Question 13

The self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card for a prospective client.

Accepted Answer

A) True 
 B)False

Question 14

Discuss the extended self and provide a description of each level of the extended self.

Accepted Answer

Many of the props and settings we use to

Question 15

Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual.

Accepted Answer

A) True 
 B)False

Question 16

A woman who was raised on Kate Moss images of women, played with Barbie dolls while growing up, and watched a significant amount of TV was talking with a friend outside a theater playing the 1953 Marilyn Monroe classic Gentleman Prefer Blondes. The woman said, "I didn't know Marilyn Monroe was so big and fat." Her female friend disagreed and said, "Marilyn Monroe is a classic icon of beauty." Discuss this interchange in terms of ideals of beauty.

Accepted Answer

The first woman is using an ideal of bea

Question 17

The modern use of high heels (which can cause knee and hip problems) may be compared to the traditional Asian practice of foot binding. According to the text, which of the following purposes best describes why high heels are worn?

Accepted Answer

A)  to separate group members from non-group members 
B)  to place the individual in the social organization 
C)  to place the person in a gender category 
D)  to enhance sex-role identification 
A)  to separate group members from non-group members 
B)  to place the individual in the social organization 
C)  to place the person in a gender category 
D)  to enhance sex-role identification

Question 18

________ refers to a consumer's subjective evaluation of his or her physical self.

Accepted Answer

A)  Looking-glass self 
B)  Actual self 
C)  Ideal self 
D)  Body image 
A)  Looking-glass self 
B)  Actual self 
C)  Ideal self 
D)  Body image

Question 19

________ is the way we assume others expect us to act.

Accepted Answer

A)  Looking-glass self 
B)  Self-fulfilling prophecy 
C)  Collective self 
D)  Self-concept 
A)  Looking-glass self 
B)  Self-fulfilling prophecy 
C)  Collective self 
D)  Self-concept

Question 20

________ refers to a consumer's subjective evaluation of his or her physical self.

Accepted Answer

A)  Body dialect 
B)  Body tone 
C)  Body fantasy 
D)  Body image 
A)  Body dialect 
B)  Body tone 
C)  Body fantasy 
D)  Body image

If products take on masculine or feminine attributes, they are said to be ________.

Briefly discuss gender differences in socialization, female sex roles, and male sex roles in our society.

Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.

The actual self is a person's conception of how he or she would like to be, whereas the ideal self refers to our more realistic appraisal of the qualities we do and don't have.

Personal objects, places, and things allow people to feel that they are rooted in their larger social environments. The home can be symbolic for the extended self. Which of the following categories or levels of the extended self would the home most likely be associated with ________.

People tend to pattern their behavior on the perceived expectations of others, which is a form of self-fulfilling prophecy.

Explain the concept of "social comparison."

People appear to favor features we associate with good health and ________ because these signal reproductive ability and strength.

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

The body is adorned or altered in some way in every culture. One of the chief purposes for doing this is to place the individual in the social organization.

________ is when the person tries to evaluate their appearance by comparing it to the people depicted in artificial images.

________ refers to the possession of both masculine and feminine traits.

The self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card for a prospective client.

Discuss the extended self and provide a description of each level of the extended self.

Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual.

The modern use of high heels (which can cause knee and hip problems) may be compared to the traditional Asian practice of foot binding. According to the text, which of the following purposes best describes why high heels are worn?

________ refers to a consumer's subjective evaluation of his or her physical self.

________ is the way we assume others expect us to act.

________ refers to a consumer's subjective evaluation of his or her physical self.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 6: The Self: Mind, Gender, and Body

If products take on masculine or feminine attributes, they are said to be ________.

Briefly discuss gender differences in socialization, female sex roles, and male sex roles in our society.

Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.

The actual self is a person's conception of how he or she would like to be, whereas the ideal self refers to our more realistic appraisal of the qualities we do and don't have.

Personal objects, places, and things allow people to feel that they are rooted in their larger social environments. The home can be symbolic for the extended self. Which of the following categories or levels of the extended self would the home most likely be associated with ________.

People tend to pattern their behavior on the perceived expectations of others, which is a form of self-fulfilling prophecy.

Explain the concept of "social comparison."

People appear to favor features we associate with good health and ________ because these signal reproductive ability and strength.

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

The body is adorned or altered in some way in every culture. One of the chief purposes for doing this is to place the individual in the social organization.

________ is when the person tries to evaluate their appearance by comparing it to the people depicted in artificial images.

________ refers to the possession of both masculine and feminine traits.

The self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card for a prospective client.

Discuss the extended self and provide a description of each level of the extended self.

Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual.

The modern use of high heels (which can cause knee and hip problems) may be compared to the traditional Asian practice of foot binding. According to the text, which of the following purposes best describes why high heels are worn?

________ refers to a consumer's subjective evaluation of his or her physical self.

________ is the way we assume others expect us to act.

________ refers to a consumer's subjective evaluation of his or her physical self.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters