Exam 11: Groups and Social Media

Vincente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend or relative that abstains from drinking alcohol are more likely to abstain themselves will support this hypothesis.

Sophie tells Nick about a great new restaurant. Sophie is practicing ________.

Earlier purchasers tend to be innovators, who like to take risks.

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.

Anna and David both have the same college degree, belong to the same social class, and attend the same church. This situation illustrates ________.

Characterize the straight rebuy, the modified rebuy, and the new task decision in organizational purchasing. Provide an example of each.

Individuals with the ability to influence others' attributes or behaviors are considered ________.

What characteristics of opinion leaders make them valuable sources for product information?

Several research methods are used to study reference groups and opinion leadership. ________ methods trace communication patterns among members of a group. These techniques allow researchers to systematically map out the interactions that take place among group members.

The kin-network system is still the most common family unit.

________ proposes that a small group of influences disseminates information because they can modify the opinion of a large group.

Buzz is created by word-of-mouth advertising.

Every summer, thousands of motorcycle enthusiasts converge at Sturgis, South Dakota, for a motorcycle rally. They fill up every campground, motel, and hotel, in the vicinity. This annual rally illustrates a(n) ________.

________ describes the capacity to alter the actions of others.

If a person has social power, he or she has the ability to alter the actions of others.

Recent research on opinion leadership has called into question the traditional view that there are ________ opinion leaders, whose recommendations people see for all purchases.

Referent power involves one person admiring the qualities of another person and trying to copy that person's behaviors.

A marketing manager who wants to identify opinion leaders for her product category should ________.