Exam 11: Groups and Social Media

People we admire influence us because they hold referent power.

James Otis wants to be "just like Mike" (basketball star Michael Jordan) and has for many years. James has purchased Jordan gear, follows Jordan's career, and he has often thought about how to give back to his community the way MJ has. Which of the following reference group terms would apply to James Otis and his relationship with Michael Jordan?

Homophily refers to the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.

A surrogate consumer, by definition, makes a purchase on behalf of another consumer.

The ________ a group is the more likely members are to engage in social loafing.

A type of reference group is ________.

Product information that individuals transmit to other individuals is called push promotion.

What type of power does a class have as a whole to control the behavior of a professor? As you consider the answer, list each of the six types of powers outlined in the text and discuss each type of power as it might be related to this question.

________ influence helps the consumer make decisions about specific brands or activities.

Janet was very orderly around her apartment. Everything in her apartment was always very neat and clean. At a public park, Janet took some trash out of her car and threw it toward a trash container. Some of it fell on the ground. Janet just shrugged and said, "The trash guys will get it," and drove off. This is an example of deindividuation.

________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.

Discuss the concept of conformity. Then describe the five types of social influence that affect the likelihood of conformity.

One of the strategies employed by organizational buyers to reduce information search is to use a fixed set of suppliers.

Which of the following is a new kind of avoidance group that has grown in popularity through the Web?

The most common method of identifying opinion leaders is to use the social registry document kept by most city newspapers.

Explain the term "lurkers" as it relates to social media.

A(n) ________ is a marketing intermediary retained by a consumer to guide what that consumer buys.

According to the principle of least interest, a person will gain power in a group as she decreases her commitment to the group.

Power that is granted by virtue of a social agreement, such as the authority we give to police officers, is called ________.

Nate searches famous people and tries to buy products that they endorse. For Nate, these celebrities serve as an aspirational reference group.