Exam 11: Groups and Social Media

British psychologist Frederic Bartlett used ________ to examine how information mutates.

An individual's motivation to distance him or herself from a negative reference group can be as powerful or more powerful than your desire to please a positive group.

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

Angela belongs to a film club that selects and views classic movies once a month. Angela won't watch scary movies on her own, but agrees to watch the classic vampire film with the club because almost all of the other club members voted to see it. This example demonstrates which factor of conformity?

Phillipe is a member of a small Harley-Davidson motorcycle club. Members meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend.

Amanda thought she had been cheated by a local car dealership. She was so upset that she created a Web site to share her story with the world. What is the most likely result of Amanda's action?

________ is the degree to which a person is able to make other people do something.

________ refers to the strategy of getting visitors to a website to forward information on the site of their friends in order to make more consumers aware of a product.

What are norms? Why are they important?

Explain the three different reference groups.

A group composed of people that the consumer actually knows is called a(n) ________ reference group.

Pam Henry is a purchasing agent for MicroTell. Each Tuesday she places an order for 10 boxes of photocopier paper with her supplier. Ms. Henry is participating in which type of buying situation?

A person or group with the means to provide positive reinforcement is said to have expert power.

What is a reference group? What is the difference between a membership reference group and an aspirational reference group?

Explain the red sneakers effect.

In general, advertising is more effective when it ________ than when it ________.

________ are frequently able to influence others' attitudes on behavior.

Consumers are swayed more by negative word of mouth than by positive comments.

In America in the 1960s, the slogan "Do your own thing" reflected a movement away from conformity. Discuss the type of cultural pressures that could have caused this movement.

Within groups, informal rules of behavior are called ________.