Exam 11: Groups and Social Media

Margaret stayed on top of what was happening in the marketplace, but she was not necessarily the first to purchase items when they first came out. Margaret would be classified as a(n) ________.

Which term refers to exchanges of resources, information, or influence among members of networks?

________ argue(s) that each of us has several "selves that relate to groups."

The plain and simple fact is that Ralph has body odor. Worse than that, Ralph does not seem to care. Ralph's clothes are in shambles, and his personal hygiene could certainly be improved. For most people, Ralph would be in which of the following groups?

Explain the two-step flow model of influence.

If a firefighter told you to leave your apartment, you would comply because the firefighter has ________ power.

Explain the difference between referent power, information power, and legitimate power.

________ are generally more involved in a product category and actively search for information.

According to the principle of least interest, the person who is least ________ has the most power in the relationship.

The original opinion leadership framework of an influence network has been largely displaced by the two-step flow model of influence.

James' friend, whom he admires and respects, just purchased a new car. James decides to buy the same model. This situation illustrates the influence of ________.

For an average citizen, a Supreme Court Justice is more likely to possess coercive power than legitimate power.

________ occurs when an individual may have reason to believe that the group will apply sanctions to punish nonconforming behavior.

A type of virtual community of consumption based on sharing online journals is called ________.

The pressure to conform that escalates as more and more group members give in is called ________.

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power.

Explain homophily as it relates to opinion leaders.

Explain how the fear of deviance affects individual behavior or conformity.

In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.

Opinion leaders are likely to also be opinion seekers.