Exam 15: Retailing, Direct Marketing and Wholesaling

Andrea owns and operates a small novelty store that sells home décor, gifts, jewelry, and gourmet snacks. Because her business is very small, many wholesalers will not deal with her, so she relies primarily on ____ for the survival of her business.

The coordination of selling efforts within a community shopping center is usually minimal.

With respect to retailing, what is the "party plan"?

Norah operates an upscale shop that does both pet grooming and human manicures and pedicures. She is reaching a market segment with people who place great value on their dogs and are concerned with their own appearance, yet pressed for time. No other businesses meet the needs of these consumers. Which strategic issue in retailing does Norah appear to have addressed?

Intermediaries owned by manufacturers that sell products and provide support services to the manufacturers' sales forces are known as

Retailers form an important link in the marketing channel because they are both marketers and customers.

Cash-and-carry wholesalers draw most of their customers from large retailers and industrial firms.

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a

Discuss the advantages and disadvantages of catalog marketing.

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called

A shopping center containing a Macy's, Sears, and JCPenney as well as dozens of specialty shops, restaurants, and entertainment is most likely a

To take advantage of the demand for toys leading up to Christmas, Toys 'R' Us sometimes opens _____ inside shopping malls that are only in operation for a few weeks and closes them again after the Christmas shopping season is over.

What type of wholesaler transports a limited line of products directly to customers for immediate inspection and selection?

Stores that buy manufacturers' seconds, overruns, returns, and off-season production run at below wholesale prices. These firms resell this merchandise to consumers at deep discounts, and are called

Alison asks ten of her friends over to her home to learn about exciting new cosmetic products. A salesperson from Angel Products makes a presentation and takes the women's orders. This is an example of

Merchant wholesalers who specialize in just a few functions and pass others along to other intermediaries or customers are called

Extreme-value stores tend to sell

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, vitamins, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a(n)

Full-service merchant wholesalers are either general merchandise wholesalers or specialty-line wholesalers.

In what ways do retailers add value to products?