Question 1

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their iceboxes?

Accepted Answer

A)  Supermarkets 
B)  Convenience stores 
C)  Discount stores 
D)  Department stores 
E)  Specialty stores 
A)  Supermarkets 
B)  Convenience stores 
C)  Discount stores 
D)  Department stores 
E)  Specialty stores

Question 2

Nordstrom, Macy's, and JCPenney are all considered

Accepted Answer

A)  department stores. 
B)  discount stores. 
C)  off-price retailers. 
D)  specialty retailers. 
E)  category killers. 
A)  department stores. 
B)  discount stores. 
C)  off-price retailers. 
D)  specialty retailers. 
E)  category killers.

Question 3

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Accepted Answer

A)  discount 
B)  traditional 
C)  specialty 
D)  nonstore 
E)  home-delivery 
A)  discount 
B)  traditional 
C)  specialty 
D)  nonstore 
E)  home-delivery

Question 4

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

Accepted Answer

A)  services. 
B)  atmospherics. 
C)  location. 
D)  environment. 
E)  decor. 
A)  services. 
B)  atmospherics. 
C)  location. 
D)  environment. 
E)  decor.

Question 5

AmeriSource is a distributor of pharmaceutical products and related health-care services. It merged with Bergen in 2001 to become AmeriSourceBergen. It provides a wide assortment of pharmaceutical products to health-care institutions such as hospitals. It also provides technical advice, equipment, and support for health-care institutions throughout the United States. AmeriSourceBergen is best classified as a

Accepted Answer

A)  full-service wholesaler. 
B)  nonstore retailer. 
C)  drop shipper. 
D)  manufacturers' agent. 
E)  sales office. 
A)  full-service wholesaler. 
B)  nonstore retailer. 
C)  drop shipper. 
D)  manufacturers' agent. 
E)  sales office.

Question 6

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?

Accepted Answer

A)  Drop shipper 
B)  General-line 
C)  Truck 
D)  Cash-and-carry 
E)  Specialty-line 
A)  Drop shipper 
B)  General-line 
C)  Truck 
D)  Cash-and-carry 
E)  Specialty-line

Question 7

Which of the following offers the widest product mixes and the deepest product lines?

Accepted Answer

A)  Category killer 
B)  Outlet mall 
C)  Traditional business district 
D)  Community shopping center 
E)  Superregional shopping center 
A)  Category killer 
B)  Outlet mall 
C)  Traditional business district 
D)  Community shopping center 
E)  Superregional shopping center

Question 8

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

Accepted Answer

A)  the marketing concept. 
B)  the wheel of retailing. 
C)  retail positioning. 
D)  targeted retailing. 
E)  scrambled merchandising. 
A)  the marketing concept. 
B)  the wheel of retailing. 
C)  retail positioning. 
D)  targeted retailing. 
E)  scrambled merchandising.

Question 9

A functional and psychological picture in the consumer's mind of a retail store is called

Accepted Answer

A)  retail positioning. 
B)  atmospherics. 
C)  store image. 
D)  interior location. 
E)  retail persona. 
A)  retail positioning. 
B)  atmospherics. 
C)  store image. 
D)  interior location. 
E)  retail persona.

Question 10

Selling agents have control over the marketing efforts of manufacturers and may be used in place of a marketing department.

Accepted Answer

A) True 
 B)False

Question 11

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

Accepted Answer

A) True 
 B)False

Question 12

Location is important to a retailer because

Accepted Answer

A)  suppliers charge more to service stores in certain trading areas. 
B)  a desirable location appeals to consumers' emotions. 
C)  location is the major determinant of store image. 
D)  location determines the trading area from which the store must draw its customers. 
E)  convenient location is an essential customer service element. 
A)  suppliers charge more to service stores in certain trading areas. 
B)  a desirable location appeals to consumers' emotions. 
C)  location is the major determinant of store image. 
D)  location determines the trading area from which the store must draw its customers. 
E)  convenient location is an essential customer service element.

Question 13

Store atmospherics are used to create emotional effects that enhance the probability of purchasing.

Accepted Answer

A) True 
 B)False

Question 14

Retailing is best characterized as

Accepted Answer

A)  large organizations that carry wide and deep product mixes. 
B)  transactions in which the buyer intends to consume the product through personal, family, or household use. 
C)  arrangements whereby a supplier grants a dealer the right to sell its products. 
D)  transactions in which the purchaser intends to use the product for resale or for business operations. 
E)  exchanges that take place only in a store or service establishment. 
A)  large organizations that carry wide and deep product mixes. 
B)  transactions in which the buyer intends to consume the product through personal, family, or household use. 
C)  arrangements whereby a supplier grants a dealer the right to sell its products. 
D)  transactions in which the purchaser intends to use the product for resale or for business operations. 
E)  exchanges that take place only in a store or service establishment.

Question 15

You are a highly-respected, retail executive with a Fortune 500 company, and you have been asked to speak at the upcoming annual meeting of the Professionals in Retail Association. You have been asked to talk about changes taking place in retail and the keys to success in this new retailing environment. Which of the following statements about retail would you want to incorporate into your speech?

Accepted Answer

A)  Retailers are no longer the critical link between producers and ultimate consumers because they no longer provide the environment for exchanges to occur between these parties. 
B)  The key to success is to have a strong customer focus and provide good service, product quality, and innovation for your customers. 
C)  New store formats have not been significantly impacted by technology. 
D)  Retailers are finding that it is more profitable to limit their target markets to domestic markets primarily instead of pursuing global opportunities. 
E)  Traditional retailing has only been marginally impacted by the Internet. 
A)  Retailers are no longer the critical link between producers and ultimate consumers because they no longer provide the environment for exchanges to occur between these parties. 
B)  The key to success is to have a strong customer focus and provide good service, product quality, and innovation for your customers. 
C)  New store formats have not been significantly impacted by technology. 
D)  Retailers are finding that it is more profitable to limit their target markets to domestic markets primarily instead of pursuing global opportunities. 
E)  Traditional retailing has only been marginally impacted by the Internet.

Question 16

Compare and contrast department stores and discount stores.

Accepted Answer

Department stores are large retail organ

Question 17

An example of a nonstore retailer is a vending machine.

Accepted Answer

A) True 
 B)False

Question 18

Ollie's is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollie's is an example of a

Accepted Answer

A)  department store. 
B)  discount store. 
C)  warehouse showroom. 
D)  specialty store. 
E)  superstore. 
A)  department store. 
B)  discount store. 
C)  warehouse showroom. 
D)  specialty store. 
E)  superstore.

Question 19

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Accepted Answer

A)  functional wholesalers. 
B)  commission wholesalers. 
C)  hands-off intermediaries. 
D)  contract negotiators. 
E)  functional middlemen. 
A)  functional wholesalers. 
B)  commission wholesalers. 
C)  hands-off intermediaries. 
D)  contract negotiators. 
E)  functional middlemen.

Question 20

Dollar General is an example of an extreme-value store.

Accepted Answer

A) True 
 B)False

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their iceboxes?

Nordstrom, Macy's, and JCPenney are all considered

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?

Which of the following offers the widest product mixes and the deepest product lines?

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

A functional and psychological picture in the consumer's mind of a retail store is called

Selling agents have control over the marketing efforts of manufacturers and may be used in place of a marketing department.

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

Location is important to a retailer because

Store atmospherics are used to create emotional effects that enhance the probability of purchasing.

Retailing is best characterized as

Compare and contrast department stores and discount stores.

An example of a nonstore retailer is a vending machine.

Ollie's is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollie's is an example of a

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Dollar General is an example of an extreme-value store.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 15: Retailing, Direct Marketing and Wholesaling

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their iceboxes?

Nordstrom, Macy's, and JCPenney are all considered

Tupperware, Sarah Coventry, Amway, and Avon sell products outside the confines of retail facilities. They are ____ retailers.

Exterior and interior characteristics such as layout, displays, color, and lighting are all elements of a store's

Greg works with a group of farmers who provide him with a regular supply of a variety of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants that purchase quantities of the items he has on any given day. Greg's operation is which type of wholesaler?

Which of the following offers the widest product mixes and the deepest product lines?

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

A functional and psychological picture in the consumer's mind of a retail store is called

Selling agents have control over the marketing efforts of manufacturers and may be used in place of a marketing department.

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

Location is important to a retailer because

Store atmospherics are used to create emotional effects that enhance the probability of purchasing.

Retailing is best characterized as

Compare and contrast department stores and discount stores.

An example of a nonstore retailer is a vending machine.

Ollie's is a regional self-service retail store that sells name-brand electronics, tools, housewares, and sporting goods at low prices. Ollie's is an example of a

Agents and brokers that facilitate and negotiate purchases but do not actually take title to products are also known as

Dollar General is an example of an extreme-value store.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters