Exam 15: Retailing, Direct Marketing and Wholesaling

Which retail store invests the most in atmospherics?

Manufacturers' agents offer products that are both

Levitz Furniture locates in huge, low-cost buildings; maintains large, on-premises inventories; and offers minimum service. Levitz is a

Alison lives in a remote area of Montana, where few good roads exist. She runs a small retail store specializing in Western attire. Due to her remote location, Alison is most likely to obtain the merchandise for her store from

Brad accesses Overstock.com's site on the Internet and purchases a business laptop case. This is an example of

Beacons are useful to retailers of all sizes because they

Which of the following is not a common feature of a warehouse club?

Virtual fit uses technology that lets shoppers see how a product might look on them.

Kroger, Safeway, and Publix are all considered

What is the primary difference between an agent and a broker?

A retail store usually can position its image so that it is universally acceptable to all market segments.

Which of the following may include special attractions such as amusement parks or skating rinks?

Wholesalers perform marketing functions only for the retailers below them in the channel of distribution.

What role does wholesaling play in the marketing channel? Is this role necessary?

Catalog marketing is one of the more flexible types of direct marketing.

While on their family vacation, the Millers realize they left their camera at home. They purchase a disposable camera at an amusement park using their credit card, but never interact with a person. What type of retailing did this transaction most likely involve?

Scenario 15.1 Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. Refer to Scenario 15.1. The Rain Forest Cafe and T-Rex Cafe are usually located in tourist-dense areas or large shopping malls in order to capture walk-by traffic. If the restaurants' primary focus was to obtain customers who are walking by, they would definitely not want which of the following locations?

All of the following are examples of full-service wholesalers except

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except