Exam 15: Retailing, Direct Marketing and Wholesaling

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

A shopping center that contains stores owned by manufacturers who make a special effort not to conflict with traditional retailers is a(n)

Mail-order wholesalers are limited-function wholesalers who sell through catalogs to retailers and organizational customers.

Factory outlet stores exist to compete with traditional retailers.

Architectural design is an important aspect for a______________.

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?

Direct selling is the most expensive form of retailing.

In order to justify direct-response marketing, a product really needs to be priced above

Specialty retailers carry a broad product mix with deep product lines.

Independent intermediaries that represent two or more sellers and usually offer customers complete product lines in a restricted territory are called

General-line wholesalers are a type of full-service merchant wholesaler.

Supermarkets specialize in selling shopping products.

Lynn Taylor sells Revlon cosmetics on consignment to grocery stores, maintains the display racks, and restocks when necessary. Lynn's job is best described as a

Alex is preparing the new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated, in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible?

A cash-and-carry wholesaler provides transportation, delivers products directly to customers, and places products on the retailer's shelves.

Commission merchants tend to have relatively broad powers concerning prices and terms of sales.

Distribution of all goods requires wholesaling activities, whether or not a wholesaling institution is involved.

Scenario 15.1 Use the following to answer the questions. Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise. Refer to Scenario 15.1. The unique dining experiences offered by the Rain Forest Cafe and T-Rex Cafe represent the strategic issue of ____ addressed by the restaurants.

Which of the following is an example of a category killer?

Martin owns and operates a wholesale hardware business that supplies small hardware parts to various manufacturers in the area. He takes title to the hardware and assumes all risks associated with ownership. Martin is a