Exam 15: Retailing, Direct Marketing and Wholesaling

Stores that are in a manufacturers' outlet mall, such as Ralph Lauren, Tommy Hilfiger, Clarks Shoes, and Samsonite Luggage are most appropriately classified as a(n)

The management at Kohler Inc., a manufacturer of sinks, tubs, and other plumbing products, thinks that there will soon be a major growth in home remodeling due to rising interest rates. The management decides to use ____ in several key cities to provide support services for its sales force in those areas, carry inventory, and offer credit and other services to its retail plumbing customers.

The primary function of most wholesalers is to

Koyo-Sha Co. manufactures and sells polishing materials and abrasive products. This Japanese-based company has 150 employees, but these employees do not engage in selling the product to end-consumers. Instead, individuals not directly employed by Koyo-Sha Co. purchase products from the firm and then resell them to end-consumers. Those individuals who are most successful are adept at forming relationships with end-consumers, usually through face-to-face interactions. Koyo-Sha Co. receives money from the sales of its products, and the individual receives a commission. Koyo-Sha is most likely a

Karen has been a buyer for Ocean Mist, a large cranberry processor, for several years. Believing that she knows a great deal about cranberries, their growers, and processors, she decides to go into business for herself. Karen wants to assume no risks of spoilage or price fluctuations. She sees herself as simply bringing the growers and processors together. Her new company would be a

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

Self-service, general merchandise stores such as Kmart are known as

Phillip operates a store called Cartridge World, which sells office supplies. Phillip enjoys operating Cartridge World, especially because he has ready access to management expertise and promotional support. He was able to open Cartridge World with limited capital. However, there are disadvantages Phillip faces as well. For him, one of the biggest disadvantages is that he does not have complete control over his operation. Cartridge World is most likely a

The type of retail location that is commonly being preserved and revitalized in many cities is the

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

A small self-service store that is open long hours and carries a narrow product assortment in convenient locations is best described as a

Facing competition from Walmart as a low-cost retailer, Target has updated its _____ to be a mass merchandiser of inexpensive yet chic goods. To accomplish this, it has entered into design partnerships to offer low-cost goods made by famous designers.

All of the following are types of direct marketing except

A manufacturer-owned operation that provides services usually associated with agents is a

Brad operates a wholesale company that specializes in providing a wide variety of services to its customers, which are all restaurants. He carries a wide assortment of restaurant equipment and cookware. Brad's business is a

Department stores are characterized by wide product mixes.

Discount stores are distinctive in that they usually are very service oriented.

Sam's and Costco are examples of

Redbox, ProActiv, and Clinique all sell their products through automatic vending, which is

The broker's primary function is to bring the buyer and seller together and assist in negotiating an exchange.