Exam 6: Business-To-Business B2b Marketing

The Internet is changing the buying process of many customers, including the federal government, making it less likely that suppliers will need to be geographically close to their customers.

A private exchange is also called c-business because of its relatively more collaborative nature.

Match each item to the statement or sentence listed below. a.merchandisers b.trade industries c.remanufacturing d.nearshoring e.end-use application segmentation f.global sourcing g.joint demand h.inelastic demand i.outsourcing j.value analysis k.gatekeeper l.commercial market m.reciprocity n.vendor analysis o.category advisor p.modified rebuy q.demographic characteristics-based segmentation r.influencers s.buyer t.customer-based segmentation -are trade sector buyers who secure needed products at the best possible prices.

What is the NAICS?

TechnoMarket, a retailer of consumer electronics, has its branches worldwide in around 25 countries. The company is looking for a website that will allow it to communicate with its employees worldwide. The website should also enable the employees to access details regarding the new products, their functionality, and their availability in the store. Which of the following will best suit this purpose?

Even though Office Depot sells products directly to consumers, its major customers are other businesses. Therefore, Office Depot is considered part of the commercial market.

How do unions generally view outsourcing?

Match each item to the statement or sentence listed below. a.merchandisers b.trade industries c.remanufacturing d.nearshoring e.end-use application segmentation f.global sourcing g.joint demand h.inelastic demand i.outsourcing j.value analysis k.gatekeeper l.commercial market m.reciprocity n.vendor analysis o.category advisor p.modified rebuy q.demographic characteristics-based segmentation r.influencers s.buyer t.customer-based segmentation -is the systematic study of the components of a purchase to determine the most cost-effective approach.

Purchase decisions for capital items vary significantly from those of expense items.

The trade industries include manufacturers, farmers, and other resource-producing industries.

Business purchase decisions begin when the recognition of problems, needs, or opportunities activates the buying process.

Eagle Systems, an information technology company in Seattle, Washington has moved its customer service and accounting operations to Vancouver, British Columbia to take advantage of lower labour costs. Also, geographic closeness and similar cultural values added further advantages in choosing Vancouver for these operations. What is this an example of?

Successful organizational marketers understand their customers' organizational structures, policies, and purchasing systems.

What is a buying situation in which business purchasers are willing to re-evaluate their available options known as?

Once a search for suppliers is completed and the company makes the suppliers aware of its needs, what will the company do next?

The province of Prince Edward Island established a website where governmental departments could invite bids from participating suppliers for supplying goods and services. This is an example of e-procurement.

Companies that sell to businesses in foreign markets must consider the possibility of variations in government regulations and cultural practices.

What does a company's buying centre encompass?

The development and customer service support for computer software is rarely sent offshore due to language differences.

Match each item to the statement or sentence listed below. a.merchandisers b.trade industries c.remanufacturing d.nearshoring e.end-use application segmentation f.global sourcing g.joint demand h.inelastic demand i.outsourcing j.value analysis k.gatekeeper l.commercial market m.reciprocity n.vendor analysis o.category advisor p.modified rebuy q.demographic characteristics-based segmentation r.influencers s.buyer t.customer-based segmentation -is the practice of buying from suppliers who are also customers.