Exam 8: Global Marketing

If you visit a Kentucky Fried Chicken restaurant in China, you will find not only KFC's regular items, but also congee, a rice porridge that features pork, pickles, mushrooms, and preserved egg. This is an example of which global product strategy?

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

Explain the challenges of determining the selling price of a product in the global marketplace.

What are Geert Hofstede's six cultural dimensions concepts? What is the value of his cultural dimensions concept to global marketers?

Morgan is assessing global entry strategies for her organic yogurt shops. She does not want to take a lot of risk and is willing to limit her control of international stores. Morgan will most likely use a(n)________ strategy.

What is the difference between a strategic alliance and a joint venture?

A company is assessing opportunities in the BRIC companies and determines that ________ is one of the youngest populations in the world and is increasingly adopting global attitudes.

When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. This could be the result of

Jorge is working on a global marketing assessment team looking well into the future to determine the most attractive market areas around the world. He is evaluating market sizes and growth rates. Based on population growth rates in different regions, he should consider that

When and why do many American firms begin their global expansion efforts by exporting?

The marketers of an investment firm just developed a promotional campaign for a new financial service. In a print ad intended for its Chinese market, a representative from the firm is shown shaking hands with an Asian customer-a symbol that a business relationship based on trust and honor has been established. To convey this same message to its U.S. market, the U.S. print ad features a customer in an office formally signing a contract. Which of Hofstede's cultural dimensions accounts for the difference in the two ads?

China has three main languages, and many more dialects. This presents a challenge to developing a global ________ strategy.

To determine the market potential for its product or service, a firm should use

A U.S. company is analyzing its business prospects in Brazil.What statement would be accurate regarding this country?

Salena is assessing global entry strategies for her gourmet sandwich business. She does not have significant capital for expansion and does not want to take a lot of risk. She is also willing to limit her control of international stores. What are her global entry options? Given her situation and priorities, which option is most logical? Why?

Global pricing strategies should strive to be consistent with

When Ford Motor Company decided to sell the Fiesta-in the same form and design-around the globe, instead of selling different versions in different countries, this was part of Ford's global ________ strategy.

In a joint venture, the burden of ownership, control, and profits falls on the market entry firm.

A publishing company plans to outsource its production-related tasks to a BRIC country. They are assessing opportunities and are attracted to this country due to its population of young, well-educated, technically-skilled workers who are fluent in English.

When a firm pools its resources with that of a local firm to enter a new market, they create a(n)