Exam 3: Digital Marketing: Online, Social, and Mobile

Typically, consumers trust product reviews found on professional blogs. However, the exception to this is when

The bounce rate indicates the percentage of visitors to a website that take action by clicking, buying, or donating.

Kellen Electronics Corp. is analyzing its online marketing framework and discovers that very few people who go online to search for electronic equipment find their company. Users type in a term, but the search engine doesn't match that term with Kellen Electronics Corp. What can the company do to improve this situation?

Explain the commerce element of the 7Cs of online marketing.

Facebook allows advertisers to set a daily budget: Once their costs (usually per click)reach a certain level, the ad disappears for the rest of the day. Why would this be a risk for an advertiser?

When designing a social media marketing campaign, the first step is to identify the target audience.

Describe some communication mechanisms companies can incorporate on their websites.

Last year, Natalie submitted her idea for a redesigned bicycle seat on the Fast Flyers Bikes website. She learned this week that out of the 250 designs submitted, her idea was voted as the winning design by other biking enthusiasts. What is this an example of?

The objectives of the 4E framework for social media are excite, educate, engage, and evaluate.

Mobile apps can provide for the consumers' need to prepare through applications such as Flight Aware and Google Calendar.

Suppose that Samsung wants to create a social media program to build consumer engagement around a new line of smartphones. Using the 4E framework, explain (with examples)how Samsung could build this program.

Analyzing website traffic data is one way for a firm to monitor the success of a digital marketing strategy.

Coca-Cola relies on ________ technology to offer their customers a free Coke the moment they walk into a movie theater.

Compare the role of corporate, professional, and personal bloggers regarding a new product. Choose one product\service and use this as an example in your explanation.

Select four of the seven primary motivations for mobile apps and provide examples of apps that correspond to each motivation.

The marketing team at Compu-Way Inc. is studying data that shows how customers navigate their website. The team needs to find ways to improve the site and make it easier for customers to find what they need. The data the team is studying is based on

The three-stage process that firms use to engage customers through social and mobile media involves listening, analyzing, and correcting.

The term social media refers exclusively to social networking sites like Facebook.

Treena downloaded the Wordscapes app for free. While playing, she can purchase additional coins that she can use to solve the puzzles. What type of app pricing model does Wordscapes use?

Briefly describe the three-stage process for engaging customers using social and mobile media.