Exam 15: Supply Chain and Channel Management

When Bob's Burger Barn wants french fries delivered in smaller batches more frequently, it offers its distributors an incentive in the form of special bonuses to change their schedules. Bob's Burger Barn demonstrates which kind of power?

When Walgreens threatens to punish another channel member for not undertaking certain tasks, such as if it were to delay payment for a late delivery, this is an example of expertise power.

Eileen is in charge of supply chain management for her company. In this role, she would be responsible for

Because Walmart has vast knowledge about the consumer goods market, it might exert ________ power over P&G by providing or withholding important market data.

At the Keller Electronics plant in Nashville, Tennessee, rather than use a typical order-to-delivery process, it has suppliers deliver parts every two days when the plant is in operation. Keller Electronics uses a ________ inventory control system.

Manufacturers trying to implement a just-in-time delivery system need to start with

Britt's Bikes Inc. recently started buying paint for its bikes from Color Supply Corp. Color Supply Corp. is part of Britt's Bikes

The tiny computer chips embedded in some products automatically transmit to a special scanner. What are these called?

When two competing retailers have a disagreement, it is an example of a vertical channel conflict.

Marketing channel management adds value because it gets products to customers efficiently, quickly, and at low cost.

Abby creates macramé plant hangers out of old sweaters and sells them to customers at local craft fairs. What type of marketing channel does this represent?

Isaiah is adapting the new routing software his company bought for its distribution center. What factors will he likely include in the software program in order to maximize distribution efficiency?

H&M has adopted the inventory management system that delivers less merchandise on a more frequent basis than in traditional inventory systems. The firm gets the merchandise just in time for it to be used in the manufacture of another product or for sale when the customer wants it. This is an example of a(n)________ inventory system.

Brigson Manufacturing Group works with several different suppliers for component parts. One of the suppliers, Caster Corp. has achieved control over the entire supply chain because it tells Brigson when caster orders can be shipped and only ships them when Brigson orders at least ten pallets worth of product. In this situation, Caster Corp. demonstrates ________ in this supply chain.

A(n)________ is 13-digit code retailers can use to track inventory.

As the text states, "Students of marketing often overlook or underestimate the importance of place in the marketing mix." Why? Create an example to describe how place is important to consumers.

When manufacturers such as Avon sell directly to consumers, they perform both production and retailing activities.

Discuss the pros and cons of an independent marketing channel.

What would typically happen during the first flow of information through the marketing channel?

Katrine's Kitchen Klassics sells products to a large big-box store. Unfortunately, Katrine's doesn't have much say about how their products are marketed at the store because the big-box store feels it is much more knowledgeable about how to market. What type of power does this represent?