Exam 15: Supply Chain and Channel Management

Tomas is glad his company finally converted to an RFID system. Now, he no longer needs to go through all the new goods to make sure what they ordered was what they received. Tomas is responsible for ________ products in his company.

Carolina Cork Company provides corks to many major vineyards in the United States. Carolina Cork knows it needs to build partnering relationships with each of the vineyards, and the suppliers know that Carolina Cork is important to them. What will both sides need to do to build and maintain a partnering relationship?

Walmart may have ________ power if a supplier desperately wants to be associated with Walmart, because being known as an important Walmart supplier enables that supplier to attract other retailers' business.

Marketing channel management and supply chain management are virtually the same.

Describe the differences between a wholesaler, a distribution center, and a fulfillment center.

Especially in the fashion industry where styles and trends change rapidly, a quick response system can

Walmart needs P&G to satisfy its customers, and P&G recognizes that if it can keep Walmart happy, it will have more than enough business for years to come. Walmart and P&G recognize that it is in their common interest to be

In a vertical marketing system, if the system is ________, the less likely conflict will occur.

When supply chain members view their goals and ultimate success as intricately linked, or ________, they develop deeper long-term relationships.

An electronics store buys televisions, computers, cellular phones, and gaming systems from various manufacturers and resells them to its customers. What type of marketing channel does this represent?

In a(n)________ marketing channel, each member attempts to satisfy its own objectives.

Today, when a customer orders merchandise from an online vendor, the vendor usually sends an immediate order confirmation message by e-mail. Usually within a day or two, a second message arrives stating that the order is in the mail. This second message is a type of

Distribution centers are used to ship products directly to consumers.

Conflicts within a supply chain tend to be more pronounced when the members are part of a corporate vertical marketing system.

Firms such as Forever 21 and H&M have adopted a just-in-time (JIT)or quick response (QR)inventory system. Why is this type of inventory especially valuable in a market like fashion clothing?

The vertical marketing system that exhibits the most formalization and control is the corporate vertical marketing system.

Shondra is considering using a distribution center and asks your opinion. What is one advantage of a distribution center you could tell Shondra?

Wholesalers are often used in an indirect marketing channel.

Darcy's Dress Emporium has adopted an inventory system that reduces the amount of time between the recognition that an order needs to be placed and the arrival of the needed merchandise at the store, available for sale. This increases product availability and lowers inventory investment. These benefits are attributed to the ________ system.

Quick response (QR)inventory systems allow retailers to receive less merchandise at a time but on a more frequent basis.