Question 1

Explain the difference between an indirect and a direct marketing channel.

Accepted Answer

There are no intermediaries between the

Question 2

A small manufacturer was once quoted as saying, "The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?

Accepted Answer

A supply chain agreement with Walmart wo

Question 3

Brigette works for Simply Shoes Inc. which buys products directly from the manufacturer and resells them to retailers, who then sell the products to consumers. Brigette works for a

Accepted Answer

A) retail distribution center. 
B) retail jobber. 
C) store representative. 
D) wholesaler. 
E) manufacturer's representative. 
A) retail distribution center. 
B) retail jobber. 
C) store representative. 
D) wholesaler. 
E) manufacturer's representative.

Question 4

Franchising is a type of contractual ________ marketing system.

Accepted Answer

A) cooperative 
B) corporate 
C) vertical 
D) administered 
E) conventional 
A) cooperative 
B) corporate 
C) vertical 
D) administered 
E) conventional

Question 5

A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

Accepted Answer

A) supply chain 
B) direct marketing 
C) viral marketing 
D) wholesale marketing 
E) social media 
A) supply chain 
B) direct marketing 
C) viral marketing 
D) wholesale marketing 
E) social media

Question 6

When her company's component parts were delivered late for the second time in a month, Brigitte withheld payment from her supplier until it was back on schedule. This is an example of ________ power.

Accepted Answer

A) coercive 
B) reward 
C) referent 
D) expertise 
E) legitimate 
A) coercive 
B) reward 
C) referent 
D) expertise 
E) legitimate

Question 7

Describe the three types of vertical marketing systems.

Accepted Answer

There are three types of vertical market

Question 8

Name some important characteristics that must be present in order to achieve a successful strategic relationship.

Accepted Answer

Successful strategic relations

Question 9

What is one advantage to using a distribution center?

Accepted Answer

A) Retailers fulfill all of their orders in-house. 
B) Sales forecasts can only be made for six months out. 
C) Distribution center floor space is typically more expensive. 
D) Retailers can carry less merchandise. 
E) Stores tend to have more stock on hand. 
A) Retailers fulfill all of their orders in-house. 
B) Sales forecasts can only be made for six months out. 
C) Distribution center floor space is typically more expensive. 
D) Retailers can carry less merchandise. 
E) Stores tend to have more stock on hand.

Question 10

When Lowe's Home Improvement stores sell to consumers directly, it acts as a ________; when it sells to other businesses, such as a building contractor, it acts as a ________.

Accepted Answer

A) wholesaler; retailer 
B) retailer; manufacturer 
C) retailer; wholesaler 
D) manufacturer; wholesaler 
E) marketing channel; supply channel 
A) wholesaler; retailer 
B) retailer; manufacturer 
C) retailer; wholesaler 
D) manufacturer; wholesaler 
E) marketing channel; supply channel

Question 11

Marketing channels and supply chains comprise various buying entities that form relationships with one another. The basic motivating factor in these interactions is

Accepted Answer

A) collaboration creates transactional relationships. 
B) the most powerful member of the supply chain always wins. 
C) each party wants something from the others. 
D) the participants must create the best possible EDI system. 
E) retail floor salespeople need emotional support from management. 
A) collaboration creates transactional relationships. 
B) the most powerful member of the supply chain always wins. 
C) each party wants something from the others. 
D) the participants must create the best possible EDI system. 
E) retail floor salespeople need emotional support from management.

Question 12

What are the main challenges in managing a supply chain?

Accepted Answer

Students should be able to identify a nu

Question 13

When there is a partnering relationship in business, _______ is the belief that the partner is honest and benevolent.

Accepted Answer

A) interdependence 
B) credibility 
C) trust 
D) profit 
E) communication 
A) interdependence 
B) credibility 
C) trust 
D) profit 
E) communication

Question 14

Where does the value for the consumer lie in the supply chain?

Accepted Answer

Each participant in the supply chain add

Question 15

Why would common goals be an important aspect of a partnering relationship?

Accepted Answer

Supply chain members must have common go

Question 16

With more frequent shipments associated with quick response (QR)systems, a retailer is

Accepted Answer

A) likely to have lower shipping costs. 
B) more likely to add extra floor-ready merchandise. 
C) less likely to use radio frequency identification tags. 
D) more likely to engage in predatory pricing behavior. 
E) more likely to have what customers want. 
A) likely to have lower shipping costs. 
B) more likely to add extra floor-ready merchandise. 
C) less likely to use radio frequency identification tags. 
D) more likely to engage in predatory pricing behavior. 
E) more likely to have what customers want.

Question 17

Each time a politician or celebrity writes a book, bookstores can expect at least some customers to want the book, but whether it will become a best-seller is less certain. The bookstore's primary inventory management challenge is

Accepted Answer

A) how to get the author to sign copies of the book. 
B) whether to price the books in the distribution center or at the retail store. 
C) which other books to promote along with this book. 
D) whether or not to display the book at the checkout counter. 
E) having enough books to satisfy customer demands versus the cost of having the inventory. 
A) how to get the author to sign copies of the book. 
B) whether to price the books in the distribution center or at the retail store. 
C) which other books to promote along with this book. 
D) whether or not to display the book at the checkout counter. 
E) having enough books to satisfy customer demands versus the cost of having the inventory.

Question 18

A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.

Accepted Answer

A) circulation center 
B) distribution center 
C) supply chain hub 
D) collaborative replenishment office 
E) floor-ready franchising center 
A) circulation center 
B) distribution center 
C) supply chain hub 
D) collaborative replenishment office 
E) floor-ready franchising center

Question 19

An advanced shipping notice is used by retailers to let consumers know when products will arrive at the store.

Accepted Answer

A) True 
 B)False

Question 20

One reason retailers are reluctant to use distribution centers is that retail store space is typically much less expensive than space at a distribution center, so it is more cost-effective to store merchandise and get it ready for sale at the retail store rather than at a distribution center.

Accepted Answer

A) True 
 B)False

Explain the difference between an indirect and a direct marketing channel.

A small manufacturer was once quoted as saying, "The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?

Brigette works for Simply Shoes Inc. which buys products directly from the manufacturer and resells them to retailers, who then sell the products to consumers. Brigette works for a

Franchising is a type of contractual ________ marketing system.

A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

When her company's component parts were delivered late for the second time in a month, Brigitte withheld payment from her supplier until it was back on schedule. This is an example of ________ power.

Describe the three types of vertical marketing systems.

Name some important characteristics that must be present in order to achieve a successful strategic relationship.

What is one advantage to using a distribution center?

When Lowe's Home Improvement stores sell to consumers directly, it acts as a ; when it sells to other businesses, such as a building contractor, it acts as a .

Marketing channels and supply chains comprise various buying entities that form relationships with one another. The basic motivating factor in these interactions is

What are the main challenges in managing a supply chain?

When there is a partnering relationship in business, _______ is the belief that the partner is honest and benevolent.

Where does the value for the consumer lie in the supply chain?

Why would common goals be an important aspect of a partnering relationship?

With more frequent shipments associated with quick response (QR)systems, a retailer is

Each time a politician or celebrity writes a book, bookstores can expect at least some customers to want the book, but whether it will become a best-seller is less certain. The bookstore's primary inventory management challenge is

A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.

An advanced shipping notice is used by retailers to let consumers know when products will arrive at the store.

One reason retailers are reluctant to use distribution centers is that retail store space is typically much less expensive than space at a distribution center, so it is more cost-effective to store merchandise and get it ready for sale at the retail store rather than at a distribution center.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 15: Supply Chain and Channel Management

Explain the difference between an indirect and a direct marketing channel.

A small manufacturer was once quoted as saying, "The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?

Brigette works for Simply Shoes Inc. which buys products directly from the manufacturer and resells them to retailers, who then sell the products to consumers. Brigette works for a

Franchising is a type of contractual ________ marketing system.

A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

When her company's component parts were delivered late for the second time in a month, Brigitte withheld payment from her supplier until it was back on schedule. This is an example of ________ power.

Describe the three types of vertical marketing systems.

Name some important characteristics that must be present in order to achieve a successful strategic relationship.

What is one advantage to using a distribution center?

When Lowe's Home Improvement stores sell to consumers directly, it acts as a ________; when it sells to other businesses, such as a building contractor, it acts as a ________.

Marketing channels and supply chains comprise various buying entities that form relationships with one another. The basic motivating factor in these interactions is

What are the main challenges in managing a supply chain?

When there is a partnering relationship in business, _______ is the belief that the partner is honest and benevolent.

Where does the value for the consumer lie in the supply chain?

Why would common goals be an important aspect of a partnering relationship?

With more frequent shipments associated with quick response (QR)systems, a retailer is

Each time a politician or celebrity writes a book, bookstores can expect at least some customers to want the book, but whether it will become a best-seller is less certain. The bookstore's primary inventory management challenge is

A ________ is a facility for the receipt, storage, and redistribution of goods to company stores.

An advanced shipping notice is used by retailers to let consumers know when products will arrive at the store.

One reason retailers are reluctant to use distribution centers is that retail store space is typically much less expensive than space at a distribution center, so it is more cost-effective to store merchandise and get it ready for sale at the retail store rather than at a distribution center.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

When Lowe's Home Improvement stores sell to consumers directly, it acts as a ; when it sells to other businesses, such as a building contractor, it acts as a .