Question 1

How has Brazil become a global contender in trade?

Accepted Answer

Long a regional powerhouse, Brazil's abi

Question 2

Describe China's continuing unequal economic distribution and how it affects consumers in that country.

Accepted Answer

China continues to suffer from drastical

Question 3

The Big Mac Index is a novel measure of

Accepted Answer

A) GDP. 
B) purchasing power parity. 
C) per capita GNI. 
D) economic growth. 
E) international trade surplus. 
A) GDP. 
B) purchasing power parity. 
C) per capita GNI. 
D) economic growth. 
E) international trade surplus.

Question 4

There are many arguments and reasons for adapting communications strategies in international markets. What are some reasons for adopting a single, global communications strategy?

Accepted Answer

Students should explore brand

Question 5

A ________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.

Accepted Answer

A) tariff 
B) duty 
C) trading bloc 
D) trade agreement 
E) quota 
A) tariff 
B) duty 
C) trading bloc 
D) trade agreement 
E) quota

Question 6

What are the pros and cons of a franchising agreement for global expansion?

Accepted Answer

A franchise contract allows the franchis

Question 7

Global expansion often begins when a firm receives an order for its product from another country.

Accepted Answer

A) True 
 B)False

Question 8

In most cases, countries use tariffs to reduce foreign competition, but tariffs are also used

Accepted Answer

A) to shorten supply chains. 
B) as a response to perceived unfair trade practices. 
C) to offer domestic discounts to large businesses. 
D) to stimulate consumer demand. 
E) to equalize quotas. 
A) to shorten supply chains. 
B) as a response to perceived unfair trade practices. 
C) to offer domestic discounts to large businesses. 
D) to stimulate consumer demand. 
E) to equalize quotas.

Question 9

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

Accepted Answer

A) keep the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently. 
B) avoid the use of the brand name in advertising and focus on features and benefits. 
C) translate advertising copy for the entire ad except for the brand name. 
D) develop brand names that have no preexisting meaning in any known language. 
E) adhere to the UN Convention on Naming Rights. 
A) keep the brand name the same in all languages, regardless of meanings, as long as the brand logo and symbol are displayed prominently. 
B) avoid the use of the brand name in advertising and focus on features and benefits. 
C) translate advertising copy for the entire ad except for the brand name. 
D) develop brand names that have no preexisting meaning in any known language. 
E) adhere to the UN Convention on Naming Rights.

Question 10

When entering into a franchise agreement, the term ________ refers to the firm that is granted the right to operate a business using the franchise name and business concept.

Accepted Answer

A) franchisee 
B) franchisor 
C) franchise agent 
D) franchise partner 
E) franchised owner 
A) franchisee 
B) franchisor 
C) franchise agent 
D) franchise partner 
E) franchised owner

Question 11

Miller Fabrics wants to minimize its risk when entering the Asian market. What strategy should the company use to have the least risk?

Accepted Answer

A) exporting 
B) franchising 
C) a strategic alliance 
D) a joint venture 
E) direct investment 
A) exporting 
B) franchising 
C) a strategic alliance 
D) a joint venture 
E) direct investment

Question 12

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

Accepted Answer

Understanding another country's culture

Question 13

What are the two components of a global marketing strategy?

Accepted Answer

A) understanding foreign currency fluctuations and developing products that can be priced accordingly 
B) determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage 
C) understanding the supply chain and distribution networks in foreign markets 
D) developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers 
E) adapting to foreign regulations and targeting as many people as possible 
A) understanding foreign currency fluctuations and developing products that can be priced accordingly 
B) determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage 
C) understanding the supply chain and distribution networks in foreign markets 
D) developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers 
E) adapting to foreign regulations and targeting as many people as possible

Question 14

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Accepted Answer

Glocalization refers to the use of a sta

Question 15

What do the BRIC countries have in common?

Accepted Answer

A) They participate together in a trading bloc. 
B) They have suffered more than most other countries in the recent recession. 
C) They are Asian countries experiencing explosive population growth. 
D) They are the four countries experiencing the lowest levels of economic growth. 
E) They are experiencing significant levels of economic growth. 
A) They participate together in a trading bloc. 
B) They have suffered more than most other countries in the recent recession. 
C) They are Asian countries experiencing explosive population growth. 
D) They are the four countries experiencing the lowest levels of economic growth. 
E) They are experiencing significant levels of economic growth.

Question 16

A trade surplus indicates a higher level of imports than exports.

Accepted Answer

A) True 
 B)False

Question 17

Nate used to work in the United States, but recently took a new job in Europe. At his old job, he always felt pressured to get deals done quickly but in his new job his manager expects deals to take longer and wants Nate to take his time and do the job right. Which of Hofstede's cultural dimensions is having an effect on Nate?

Accepted Answer

A) individualism 
B) power distance 
C) indulgence 
D) masculinity 
E) time orientation 
A) individualism 
B) power distance 
C) indulgence 
D) masculinity 
E) time orientation

Question 18

Tariffs are intended to make imported goods less expensive and thus less competitive with domestic products.

Accepted Answer

A) True 
 B)False

Question 19

Colin wants information about the infrastructure in the countries his company is planning to export to, so he should gather information about the transportation and communications capabilities in each country.

Accepted Answer

A) True 
 B)False

Question 20

What is the difference between a trade deficit and a trade surplus? If a firm wants to manufacture in another country, which of these trade situations would it prefer?

Accepted Answer

A trade deficit means that the country i

How has Brazil become a global contender in trade?

Describe China's continuing unequal economic distribution and how it affects consumers in that country.

The Big Mac Index is a novel measure of

There are many arguments and reasons for adapting communications strategies in international markets. What are some reasons for adopting a single, global communications strategy?

A ________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.

What are the pros and cons of a franchising agreement for global expansion?

Global expansion often begins when a firm receives an order for its product from another country.

In most cases, countries use tariffs to reduce foreign competition, but tariffs are also used

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

When entering into a franchise agreement, the term ________ refers to the firm that is granted the right to operate a business using the franchise name and business concept.

Miller Fabrics wants to minimize its risk when entering the Asian market. What strategy should the company use to have the least risk?

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

What are the two components of a global marketing strategy?

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

What do the BRIC countries have in common?

A trade surplus indicates a higher level of imports than exports.

Tariffs are intended to make imported goods less expensive and thus less competitive with domestic products.

Colin wants information about the infrastructure in the countries his company is planning to export to, so he should gather information about the transportation and communications capabilities in each country.

What is the difference between a trade deficit and a trade surplus? If a firm wants to manufacture in another country, which of these trade situations would it prefer?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 8: Global Marketing

How has Brazil become a global contender in trade?

Describe China's continuing unequal economic distribution and how it affects consumers in that country.

The Big Mac Index is a novel measure of

There are many arguments and reasons for adapting communications strategies in international markets. What are some reasons for adopting a single, global communications strategy?

A ________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products.

What are the pros and cons of a franchising agreement for global expansion?

Global expansion often begins when a firm receives an order for its product from another country.

In most cases, countries use tariffs to reduce foreign competition, but tariffs are also used

Brand names can present a challenge for global marketers because of language differences. Meaning gets lost in translation. To avoid committing language faux pas with brand names, companies should

When entering into a franchise agreement, the term ________ refers to the firm that is granted the right to operate a business using the franchise name and business concept.

Miller Fabrics wants to minimize its risk when entering the Asian market. What strategy should the company use to have the least risk?

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

What are the two components of a global marketing strategy?

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

What do the BRIC countries have in common?

A trade surplus indicates a higher level of imports than exports.

Tariffs are intended to make imported goods less expensive and thus less competitive with domestic products.

Colin wants information about the infrastructure in the countries his company is planning to export to, so he should gather information about the transportation and communications capabilities in each country.

What is the difference between a trade deficit and a trade surplus? If a firm wants to manufacture in another country, which of these trade situations would it prefer?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Digital Marketing: Online, Social, and Mobile

Conscious Marketing, Corporate Social Responsibility, and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Capturing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising, Public Relations, and Sales Promotions

Personal Selling and Sales Management

Filters