Exam 8: Global Marketing

Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country.

Global distribution networks that involve middlemen, exporters, importers, and different transportation systems generally lower costs and prices for products.

What statement best describes global expansion through a strategic alliance?

Why is a country's infrastructure an important consideration to global marketers?

A U.S. firm is analyzing its business prospects in China. Marketing executives understand what to be true of this potential market?

Domestic firms developing a global entry strategy might consider franchising. Before deciding on franchising as a strategy however, firms must understand the disadvantages. What is a disadvantage of franchising?

How could a marketer adapt a product to appeal to international markets? Give a specific example.

Geert Hofstede's cultural dimensions concept focuses on five dimensions of ________ in a country.

India, like some other countries, may require entering firms to create ________ when expanding into their markets, limiting outsiders' control of businesses.

A consumer products company produces inexpensive goods in underdeveloped markets, then repackages them as cost-effective innovations for Western buyers. This is an example of glocalization.

You have been asked to evaluate the economic potential of a new global market. What economic measures would you use? Explain each measure.

Patterson Electronics is considering entering the global marketplace. Sophie's job is to assess the market size and population growth of four European nations. Which aspect of a country market assessment is Sophie responsible for?

The most common measure of market potential of an economy is a country's

When entering a foreign market, the least risky strategy is

Petterson Bikes sells the same bikes globally, but it uses different advertisements based on the country and culture. This is an example of

A quota is a tax levied on imported goods.

Which country has a rapidly aging population due to its one-child policy?

Simpton Corp. wants to expand into the Mexican market. It has the financial resources, wants to control business operations, and has had considerable success marketing to Hispanics in the United States. Simpton Corp. will likely use ________ to expand into the Mexican market.

Which country is Europe's largest Internet market, with Internet users growing at a rate of 10 percent annually?

Global expansion often begins with