Exam 3: Planning Business Messages

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The direct approach is best when ________.

(Multiple Choice)
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After writing the first draft, a writer should revise the message to make it ________.

(Multiple Choice)
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When do you step back to proofread for typing errors and other mechanical problems?

(Multiple Choice)
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Which of the following correctly lists the three-step writing process?

(Multiple Choice)
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When deciding what information to include in your message, be sure your information is ________.

(Multiple Choice)
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Briefly describe the advantages and disadvantages of oral channels.

(Essay)
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Planning complex messages in business rarely requires you to conduct formal research to locate and analyze all the information you need for your purpose and audience.

(True/False)
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Three reasons for planning your project in detail before you begin are ________.

(Multiple Choice)
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Before writing any message, it is helpful to develop a profile of your ________.

(Short Answer)
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Use oral medium when ________.

(Multiple Choice)
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Chatting with customers will customarily give you distorted and questionable information.

(True/False)
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The richest form of communication is face-to-face conversation.

(True/False)
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Which of the following is an advantage of visual communication methods over oral and written media?

(Multiple Choice)
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________is a note-taking app that helps collect, organize, and retrieve information for planning writing projects.

(Short Answer)
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Written communication is best when you need to encourage interaction, express emotions, or monitor emotional responses.

(True/False)
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________ are mobile devices that are larger than phones but smaller than tablets.

(Short Answer)
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Media richness refers to the relative costs of advertising in the various mass media.

(True/False)
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Which of the following is a disadvantage of communication on mobile devices?

(Multiple Choice)
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You must tailor your message to the needs and expectations of your ________.

(Short Answer)
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When you need no immediate feedback, which of these channels is most effective?

(Multiple Choice)
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