Exam 3: Planning Business Messages

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Which of the following is TRUE for gathering information for written communication?

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To increase the formality of a message, which forms of communication are the best?

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The main advantage of written channels is that they ________.

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In any communication situation, it is equally important to meet your own needs and those of the recipients.

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Discuss what haptic technologies are and how they are important in business.

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________ is a graphic method used to generate ideas for the content of your message.

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Discuss at least two ways to satisfy your audience's information needs and give examples of each.

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The authorities at a school are about to introduce tough new security measures to prevent crime on campus. Students will have to carry identification at all times and some activities will be restricted. Draft a message explaining the new rules using either the direct or indirect approach. Explain which approach you think the university should use to communicate with the students and why.

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A good audience profile contains analysis of which of the following questions?

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Brainstorming ________.

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The ________ medium includes media such as face-to-face conversation, telephone calls, speeches, presentations, and meetings.

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A news website wants visitors to make a donation to a children's charity for Christmas. The site places banner ads on every page to encourage donations. Some ads stress the need for donation; others explain how to donate. The site aims to have at least 5 percent of the visitors donate to the charity as a result of the campaign. Which of the following is the specific purpose of the campaign?

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Good sources of information you might need for a particular memo or email message might come from ________.

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When you need immediate feedback, which of these channels is most effective?

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Amber Consulting decides to organize a public service ad campaign as part of its corporate social responsibility (CSR) initiatives. The company chooses the issue of water conservation and aims to inform people about the problem through its ad campaign. Which of the following will MOST weaken Amber Consulting's decision to start the campaign?

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For small projects, it is okay to skip the planning step.

(True/False)
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An effective audience analysis contains information about ________.

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In the indirect approach to drafting a message, the ________.

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Approximately half of the time used in a project should be in the completing phase.

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Which of these channels reduces the communicator's ability to control the message?

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