Exam 3: Planning Business Messages

Unfortunately, business messages you write are not verifiable.

Which of the following types of messages sent by a company to its employees will require the richest media?

________ is the process of using a graphic method to generate and organize ideas. It begins with a main idea and then branches out, connecting all other related ideas to the main idea.

Which of the following formats is the least formal?

Information overload can occur when you send messages that won't change anything.

Ethan was commissioned to research the market potential for a new fast food chain in a particular area. A trained market researcher, Ethan used complex statistical methods to analyze his data. He is in the process of preparing his research report and must now draft his conclusions and recommendations for the top management of the fast food chain, who are located at the firm's headquarters in Montreal. Which of the following must Ethan necessarily be aware of in order to draft his conclusions and recommendations in the most effective manner?

Discuss the benefits of using storytelling techniques in business communications.

You should use approximately ________ of your allocated project time for writing.

The reason for writing a message is its ________.

Leaner media are best used for messages that ________.

The Toronto headquarters of a multinational company typically houses a number of employees from its various branches across the world. English is the common language of communication, but most employees are not native speakers. How does this fact affect business communications addressed to all the employees located at the company's headquarters?

Clarifying the purpose of your message, gathering necessary information, and tailoring your message to the needs and expectations of your audience takes place in the ________ stage of the writing process.

Writing is a two-step process.

Discuss the advantages of visual messages in cross-cultural communication.

Today's email systems are immune to security threats.

Administrators of a technical college have been under pressure to increase the number of students enrolled per class. If it goes ahead, this new policy will increase revenue, which will indirectly benefit instructors; however, it will also add significantly to instructor workload and possibly diminish the learner experience. Before introducing any new policies, the administration is seeking input from instructors. The most appropriate media to choose for this communication will be ________.

Over the last eight months, consulting firm G&B has been in talks with Wattersons, Inc. over a potential merger. During this time, G&B employees were kept abreast of their company's plans and all their concerns regarding the merger were thoroughly addressed. As the company had assured them that their jobs would be safe, the employees were generally supportive of the move. Once the decision was finalized, G&B's top management issued a statement to the employees confirming the merger. Which of the following is the general purpose of the message issued by G&B's top management?

Briefly describe the advantages and disadvantages of written channels.

Which of the following allows reports and other documents that were once distributed on paper to be transferred as electronic documents?

The main advantage of oral communication over written communication is the ability to control the message.