Exam 3: Planning Business Messages

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A message can be unethical by ________.

(Multiple Choice)
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When your message requires more time and resources, which of these channels is the most effective?

(Multiple Choice)
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Brainstorming is only effective when used by a group of people.

(True/False)
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Company files, supervisors, and colleagues may be good sources for the information you need for a particular memo or email message.

(True/False)
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When writing ________ reports, you will conduct research to locate and analyze all the information relevant to your purpose and your audience.

(Short Answer)
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Storytelling is never considered appropriate in a business context.

(True/False)
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If you want to inspire, to persuade, to teach, or to warn readers or listeners about the potential outcomes for a particular course of action,________ might be an appropriate approach since messages organize in this manner are familiar and memorable.

(Short Answer)
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The cosmetics company Blush has a new competitor, FreshLook. To help retain its market share, Blush releases an ad campaign focusing on the unique features of its products in order to convince consumers to stay loyal to the brand. Which of the following is the general purpose of Blush's ad campaign?

(Multiple Choice)
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If you expect an unfavourable response to your message, it is quite effective to state your conclusions and recommendations up front.

(True/False)
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Which of the following statements about the scope of a message is TRUE?

(Multiple Choice)
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Written media also include email, faxing, instant messaging, and more.

(True/False)
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A letter or a memo is more formal than an email message.

(True/False)
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A multinational company has a presence in several countries and its employees come from different cultures and speak a variety of languages. The company needs to communicate information about a complex process to all its employees across the world. Which of the following classes of media should the company use for this purpose?

(Multiple Choice)
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Amy needs to draft an email explaining income tax procedures to all the employees of her company. Which of the following should she find out to help her decide what to write?

(Multiple Choice)
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When you want to minimize the distortion that can occur when messages pass orally from person to person, which of these channels is the most effective?

(Multiple Choice)
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You can expect your audience to adapt to a media or medium that fits your purpose.

(True/False)
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Describe the techniques for gathering information when creating simple messages.

(Essay)
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________uses the location-sensing capabilities of mobile devices to remotely monitor and control the device and its user.

(Short Answer)
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A report is no more formal than a presentation directed to three or four people in your department.

(True/False)
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________ are communications formats that use one or more visual elements to convey a message.

(Short Answer)
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