Question 1

Which of the following is not an example of a native digital news site?

Accepted Answer

A)  Huffington Post 
B)  Buzzfeed 
C)  Vice 
D)  USA Today 
A)  Huffington Post 
B)  Buzzfeed 
C)  Vice 
D)  USA Today

Question 2

Which of the following has the highest share of the e-book market?

Accepted Answer

A)  Amazon 
B)  Apple 
C)  Google 
D)  Barnes & Noble 
A)  Amazon 
B)  Apple 
C)  Google 
D)  Barnes & Noble

Question 3

________ were the most troubled segment of the print publishing industry in 2017.

Accepted Answer

A)  Books 
B)  Magazines 
C)  Newspapers 
D)  Periodicals 
A)  Books 
B)  Magazines 
C)  Newspapers 
D)  Periodicals

Question 4

Which of the following statements about the home entertainment industry is not true?

Accepted Answer

A)  Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. 
B)  The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C)  Both the television and movie industry share in home entertainment revenues. 
D)  Neither the television nor film industries have built an industry-wide Internet delivery system. 
A)  Over 50% of the U.S. population uses an OTT subscription service in addition to or instead of cable/satellite TV. 
B)  The current transition to Internet and especially mobile delivery of television is leading to a decline in traditional television viewing. 
C)  Both the television and movie industry share in home entertainment revenues. 
D)  Neither the television nor film industries have built an industry-wide Internet delivery system.

Question 5

The majority of Americans who read newspapers online read them exclusively on mobile devices.

Accepted Answer

A) True 
 B)False

Question 6

Millennials are the first generation to be born into the digital revolution of the 20th century.

Accepted Answer

A) True 
 B)False

Question 7

Vox is an example of the Digital First business model.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a current trend in online content?

Accepted Answer

A)  Americans continue to spend more on streaming music than downloaded music. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  E-book sales growth slows. 
D)  Explosive growth of the mobile platform accelerates the transition to digital content. 
A)  Americans continue to spend more on streaming music than downloaded music. 
B)  Readership of newspapers in print form continues to exceed online readership. 
C)  E-book sales growth slows. 
D)  Explosive growth of the mobile platform accelerates the transition to digital content.

Question 9

Who was the first major fiction writer to create an e-book-only volume of a new work?

Accepted Answer

A)  Hugh Howey 
B)  Stephen King 
C)  Dan Brown 
D)  Amanda Hocking 
A)  Hugh Howey 
B)  Stephen King 
C)  Dan Brown 
D)  Amanda Hocking

Question 10

Which of the following types of online content is consumed by the highest percentage of U.S. Internet users

Accepted Answer

A)  digital audio 
B)  video 
C)  digital games 
D)  e-books 
A)  digital audio 
B)  video 
C)  digital games 
D)  e-books

Question 11

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

Accepted Answer

A)  sales 
B)  distribution 
C)  a la carte 
D)  freemium 
A)  sales 
B)  distribution 
C)  a la carte 
D)  freemium

Question 12

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Accepted Answer

Pure digital news sites have many advant

Question 13

Which of the following is not a type of digital gamer?

Accepted Answer

A)  casual gamers 
B)  local gamers 
C)  social gamers 
D)  MMO gamers 
A)  casual gamers 
B)  local gamers 
C)  social gamers 
D)  MMO gamers

Question 14

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

Accepted Answer

A) True 
 B)False

Question 15

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Accepted Answer

A)  14% 
B)  24% 
C)  34% 
D)  44% 
A)  14% 
B)  24% 
C)  34% 
D)  44%

Question 16

Total music consumption in hours of day listening to music has increased even as sales of CDs have drastically declined.

Accepted Answer

A) True 
 B)False

Question 17

Magazine digital advertising revenues are expected to _______ for the next few years.

Accepted Answer

A)  remain relatively flat 
B)  more than double 
C)  grow over 20% 
D)  significantly decrease 
A)  remain relatively flat 
B)  more than double 
C)  grow over 20% 
D)  significantly decrease

Question 18

Which of the following is not one of the top three players in e-book publishing?

Accepted Answer

A)  Barnes & Noble 
B)  Apple 
C)  Amazon 
D)  Google 
A)  Barnes & Noble 
B)  Apple 
C)  Amazon 
D)  Google

Question 19

Which of the following refers to itself as the front page of the Internet?

Accepted Answer

A)  Reddit 
B)  Huffington Post 
C)  Flipboard 
D)  Buzzfeed 
A)  Reddit 
B)  Huffington Post 
C)  Flipboard 
D)  Buzzfeed

Question 20

Which of the following statements about the movie industry is not true?

Accepted Answer

A)  iVOD revenues have grown faster than subscription streaming revenues. 
B)  Online movie distribution is not dominated by a single distributor. 
C)  Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. 
D)  The movie industry's control of the release window of a movie is a form of price discrimination. 
A)  iVOD revenues have grown faster than subscription streaming revenues. 
B)  Online movie distribution is not dominated by a single distributor. 
C)  Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies. 
D)  The movie industry's control of the release window of a movie is a form of price discrimination.

Which of the following is not an example of a native digital news site?

Which of the following has the highest share of the e-book market?

________ were the most troubled segment of the print publishing industry in 2017.

Which of the following statements about the home entertainment industry is not true?

The majority of Americans who read newspapers online read them exclusively on mobile devices.

Millennials are the first generation to be born into the digital revolution of the 20th century.

Vox is an example of the Digital First business model.

Which of the following is not a current trend in online content?

Who was the first major fiction writer to create an e-book-only volume of a new work?

Which of the following types of online content is consumed by the highest percentage of U.S. Internet users

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Which of the following is not a type of digital gamer?

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Total music consumption in hours of day listening to music has increased even as sales of CDs have drastically declined.

Magazine digital advertising revenues are expected to _______ for the next few years.

Which of the following is not one of the top three players in e-book publishing?

Which of the following refers to itself as the front page of the Internet?

Which of the following statements about the movie industry is not true?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 9: Online Media

Which of the following is not an example of a native digital news site?

Which of the following has the highest share of the e-book market?

________ were the most troubled segment of the print publishing industry in 2017.

Which of the following statements about the home entertainment industry is not true?

The majority of Americans who read newspapers online read them exclusively on mobile devices.

Millennials are the first generation to be born into the digital revolution of the 20th century.

Vox is an example of the Digital First business model.

Which of the following is not a current trend in online content?

Who was the first major fiction writer to create an e-book-only volume of a new work?

Which of the following types of online content is consumed by the highest percentage of U.S. Internet users

A business model that uses advertising revenue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) ________ model.

What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Which of the following is not a type of digital gamer?

Revenue generated by online TV and movies is expected to grow by nearly 30% between 2018 and 2021.

Around what percentage of Amazon's top 100 selling e-books are now self-published?

Total music consumption in hours of day listening to music has increased even as sales of CDs have drastically declined.

Magazine digital advertising revenues are expected to _______ for the next few years.

Which of the following is not one of the top three players in e-book publishing?

Which of the following refers to itself as the front page of the Internet?

Which of the following statements about the movie industry is not true?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters