Question 1

The average American adult spends twice as much time-consuming media than time spent at work.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following native digital news sites is owned by AOL?

Accepted Answer

A)  Vox 
B)  Vice 
C)  Reddit 
D)  Huffington Post 
A)  Vox 
B)  Vice 
C)  Reddit 
D)  Huffington Post

Question 3

Which of the following statements about the online newspaper audience is not true?

Accepted Answer

A)  The online newspaper is one of the most successful of all online media in terms of audience size. 
B)  Online readership of newspapers is growing at more than 30% a year 
C)  Social networks have become a major source of readers for newspaper articles. 
D)  Online newspapers reach over 75% of individuals in households earning more than $100,000 a year. 
A)  The online newspaper is one of the most successful of all online media in terms of audience size. 
B)  Online readership of newspapers is growing at more than 30% a year 
C)  Social networks have become a major source of readers for newspaper articles. 
D)  Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

Question 4

Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:

Accepted Answer

A)  3%. 
B)  5%. 
C)  7%. 
D)  9%. 
A)  3%. 
B)  5%. 
C)  7%. 
D)  9%.

Question 5

Which of the following platforms was used by the fewest gamers in 2018?

Accepted Answer

A)  consoles 
B)  PCs 
C)  smartphones 
D)  tablets 
A)  consoles 
B)  PCs 
C)  smartphones 
D)  tablets

Question 6

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

Accepted Answer

A)  Technological 
B)  Content 
C)  Media 
D)  Industry 
A)  Technological 
B)  Content 
C)  Media 
D)  Industry

Question 7

What is DRM and why is it used?

Accepted Answer

Digital rights management (DRM) refers t

Question 8

Which streaming gaming channel was purchased by Amazon in 2015?

Accepted Answer

A)  Dailymotion 
B)  YouTube.com 
C)  Twitch.tv 
D)  Shield.nvidia.com 
A)  Dailymotion 
B)  YouTube.com 
C)  Twitch.tv 
D)  Shield.nvidia.com

Question 9

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

Accepted Answer

A)  totally free 
B)  most content free, but subscription fee to access premium content 
C)  paywall 
D)  metered subscription model 
A)  totally free 
B)  most content free, but subscription fee to access premium content 
C)  paywall 
D)  metered subscription model

Question 10

Why have newspaper revenues declined over the past 15 years?

Accepted Answer

The 15-year decline in newspaper revenue

Question 11

What are e-sports, how do they make money, and why are advertisers attracted to it?

Accepted Answer

E-sports involve professional online gam

Question 12

Which of the following statements about e-sports is not true?

Accepted Answer

A)  Colleges are beginning to offer scholarships for players on their video game teams. 
B)  Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C)  E-sports tournaments routinely draw an online audience equal to professional football games. 
D)  The e-sport audience is predominantly composed of females between the ages of 21 and 34. 
A)  Colleges are beginning to offer scholarships for players on their video game teams. 
B)  Twitch accounts for over 80% of the online e-sports viewing in the United States. 
C)  E-sports tournaments routinely draw an online audience equal to professional football games. 
D)  The e-sport audience is predominantly composed of females between the ages of 21 and 34.

Question 13

The a la carte revenue model allows users to pay only for what they use.

Accepted Answer

A) True 
 B)False

Question 14

Together Amazon and Apple account for ________ of the e-book market.

Accepted Answer

A)  65% 
B)  72% 
C)  87% 
D)  92% 
A)  65% 
B)  72% 
C)  87% 
D)  92%

Question 15

Why has the compensation of artists and music labels for content been an issue for streaming music services?

Accepted Answer

While music labels might receive 32 cent

Question 16

House of Cards is an online TV series developed by which of the following?

Accepted Answer

A)  Amazon Studios 
B)  HBO 
C)  Netflix 
D)  Hulu 
A)  Amazon Studios 
B)  HBO 
C)  Netflix 
D)  Hulu

Question 17

All of the following are "live"/on-demand OTT services except:

Accepted Answer

A)  Sling TV. 
B)  DirecTV Now. 
C)  Netflix 
D)  YouTube TV 
A)  Sling TV. 
B)  DirecTV Now. 
C)  Netflix 
D)  YouTube TV

Question 18

Which of the following statements about the newspaper industry is not true?

Accepted Answer

A)  U.S. newspaper revenues totaled about $27.5 billion in 2017. 
B)  Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. 
C)  Social media sites have become a major source of unique visitors to online newspapers. 
D)  Newspaper circulation revenues have declined dramatically since 2000. 
A)  U.S. newspaper revenues totaled about $27.5 billion in 2017. 
B)  Newspaper websites are the most lucrative way for newspapers to monetize their digital readers. 
C)  Social media sites have become a major source of unique visitors to online newspapers. 
D)  Newspaper circulation revenues have declined dramatically since 2000.

Question 19

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Accepted Answer

A) True 
 B)False

Question 20

Texture is an example of which of the following?

Accepted Answer

A)  interactive book developer 
B)  magazine aggregator 
C)  e-reader platform 
D)  vanity press 
A)  interactive book developer 
B)  magazine aggregator 
C)  e-reader platform 
D)  vanity press

The average American adult spends twice as much time-consuming media than time spent at work.

Which of the following native digital news sites is owned by AOL?

Which of the following statements about the online newspaper audience is not true?

Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:

Which of the following platforms was used by the fewest gamers in 2018?

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

What is DRM and why is it used?

Which streaming gaming channel was purchased by Amazon in 2015?

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

Why have newspaper revenues declined over the past 15 years?

What are e-sports, how do they make money, and why are advertisers attracted to it?

Which of the following statements about e-sports is not true?

The a la carte revenue model allows users to pay only for what they use.

Together Amazon and Apple account for ________ of the e-book market.

Why has the compensation of artists and music labels for content been an issue for streaming music services?

House of Cards is an online TV series developed by which of the following?

All of the following are "live"/on-demand OTT services except:

Which of the following statements about the newspaper industry is not true?

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Texture is an example of which of the following?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters

Exam 9: Online Media

The average American adult spends twice as much time-consuming media than time spent at work.

Which of the following native digital news sites is owned by AOL?

Which of the following statements about the online newspaper audience is not true?

Cord cutters and cord shavers are shrinking the number of pay TV subscribers yearly by approximately:

Which of the following platforms was used by the fewest gamers in 2018?

________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device.

What is DRM and why is it used?

Which streaming gaming channel was purchased by Amazon in 2015?

Which of the following is the most common model for online newspaper access for U.S. newspapers with circulations over 50,000?

Why have newspaper revenues declined over the past 15 years?

What are e-sports, how do they make money, and why are advertisers attracted to it?

Which of the following statements about e-sports is not true?

The a la carte revenue model allows users to pay only for what they use.

Together Amazon and Apple account for ________ of the e-book market.

Why has the compensation of artists and music labels for content been an issue for streaming music services?

House of Cards is an online TV series developed by which of the following?

All of the following are "live"/on-demand OTT services except:

Which of the following statements about the newspaper industry is not true?

The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.

Texture is an example of which of the following?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters