Question 1

In 2017, book publishing revenues:

Accepted Answer

A)  remained stable. 
B)  increased significantly. 
C)  experienced a sizeable decrease. 
D)  increased slightly. 
A)  remained stable. 
B)  increased significantly. 
C)  experienced a sizeable decrease. 
D)  increased slightly.

Question 2

The proliferation of mobile device has led to a decrease in the total amount of time spent with media.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014?

Accepted Answer

A)  Sports Illustrated 
B)  The New Yorker 
C)  Newsweek 
D)  Time 
A)  Sports Illustrated 
B)  The New Yorker 
C)  Newsweek 
D)  Time

Question 4

Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?

Accepted Answer

A)  e-books 
B)  magazines 
C)  video 
D)  digital audio 
A)  e-books 
B)  magazines 
C)  video 
D)  digital audio

Question 5

Which of the following statements about online magazine publishing is not true?

Accepted Answer

A)  The total magazine audience size increased from 2015 to 2017, due entirely to the growth of digital magazines. 
B)  Only about 10% of tablet computer owners read magazine content once a week. 
C)  The percentage of adults who read digital edition magazines has more than quadrupled since 2011. 
D)  There an estimated 1,200 magazine apps for mobile readers. 
A)  The total magazine audience size increased from 2015 to 2017, due entirely to the growth of digital magazines. 
B)  Only about 10% of tablet computer owners read magazine content once a week. 
C)  The percentage of adults who read digital edition magazines has more than quadrupled since 2011. 
D)  There an estimated 1,200 magazine apps for mobile readers.

Question 6

In 2018, which of the following comprised the largest segment of the online gaming audience?

Accepted Answer

A)  tablet gamers 
B)  smartphone gamers 
C)  PC gamers 
D)  console gamers 
A)  tablet gamers 
B)  smartphone gamers 
C)  PC gamers 
D)  console gamers

Question 7

In 2017, which of the following was the largest producer of revenues in the U.S. entertainment industry?

Accepted Answer

A)  radio 
B)  television 
C)  motion pictures 
D)  video games 
A)  radio 
B)  television 
C)  motion pictures 
D)  video games

Question 8

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is not true about OTT?

Accepted Answer

A)  To use OTT services, consumers must purchase a bundle of channels. 
B)  OTT entertainment services are a threat to cable/satellite television delivery systems. 
C)  OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. 
D)  OTT entertainment services enable binge watching. 
A)  To use OTT services, consumers must purchase a bundle of channels. 
B)  OTT entertainment services are a threat to cable/satellite television delivery systems. 
C)  OTT services include the ability to download content after purchase or rental, as well as subscription streaming and "live" TV services. 
D)  OTT entertainment services enable binge watching.

Question 10

Describe the three basic revenue models for digital content delivery.

Accepted Answer

There are three revenue models for deliv

Question 11

Content convergence describes convergence in the design, production, and ________ of content.

Accepted Answer

A)  sales 
B)  distribution 
C)  marketing 
D)  consumption 
A)  sales 
B)  distribution 
C)  marketing 
D)  consumption

Question 12

The video game industry accounts for the second highest amount of U.S. media revenues.

Accepted Answer

A) True 
 B)False

Question 13

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

Accepted Answer

A)  aggregation. 
B)  repackaging. 
C)  media transformation. 
D)  industry convergence. 
A)  aggregation. 
B)  repackaging. 
C)  media transformation. 
D)  industry convergence.

Question 14

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

Accepted Answer

A)  Amazon 
B)  Google 
C)  Apple 
D)  Barnes & Noble 
A)  Amazon 
B)  Google 
C)  Apple 
D)  Barnes & Noble

Question 15

All of the following are examples of technology convergence except:

Accepted Answer

A)  the iPad. 
B)  Amazon Books Publishing. 
C)  Apple TV. 
D)  smartphones. 
A)  the iPad. 
B)  Amazon Books Publishing. 
C)  Apple TV. 
D)  smartphones.

Question 16

In 2017, which of the following forms of entertainment produced the least amount of revenue?

Accepted Answer

A)  radio 
B)  recorded music 
C)  video games 
D)  television 
A)  radio 
B)  recorded music 
C)  video games 
D)  television

Question 17

Explain the concept of media convergence.

Accepted Answer

The term media convergence refers to dig

Question 18

The ________ model is not one of the three business models employed by newspapers between 1995 and 2018.

Accepted Answer

A)  Print-centric 
B)  Integrated Print/Web 
C)  Digital First 
D)  Convergence 
A)  Print-centric 
B)  Integrated Print/Web 
C)  Digital First 
D)  Convergence

Question 19

Which of the following native digital news sites has the most unique monthly visitors?

Accepted Answer

A)  HuffingtonPost.com 
B)  Vox.com 
C)  Vice.com 
D)  Buzzfeed.com 
A)  HuffingtonPost.com 
B)  Vox.com 
C)  Vice.com 
D)  Buzzfeed.com

Question 20

Which of the following statements about the music industry is not true?

Accepted Answer

A)  Music industry revenues have decreased by 50% since 1999. 
B)  Digital revenues accounted for less than half of all U.S. music revenues in 2017. 
C)  It is still unclear if independent streaming music services have a viable business model. 
D)  Streaming music generated over 50% of all digital music sales in 2017. 
A)  Music industry revenues have decreased by 50% since 1999. 
B)  Digital revenues accounted for less than half of all U.S. music revenues in 2017. 
C)  It is still unclear if independent streaming music services have a viable business model. 
D)  Streaming music generated over 50% of all digital music sales in 2017.

In 2017, book publishing revenues:

The proliferation of mobile device has led to a decrease in the total amount of time spent with media.

Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014?

Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?

Which of the following statements about online magazine publishing is not true?

In 2018, which of the following comprised the largest segment of the online gaming audience?

In 2017, which of the following was the largest producer of revenues in the U.S. entertainment industry?

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

Which of the following statements is not true about OTT?

Describe the three basic revenue models for digital content delivery.

Content convergence describes convergence in the design, production, and ________ of content.

The video game industry accounts for the second highest amount of U.S. media revenues.

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

All of the following are examples of technology convergence except:

In 2017, which of the following forms of entertainment produced the least amount of revenue?

Explain the concept of media convergence.

The ________ model is not one of the three business models employed by newspapers between 1995 and 2018.

Which of the following native digital news sites has the most unique monthly visitors?

Which of the following statements about the music industry is not true?

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Exam 9: Online Media

In 2017, book publishing revenues:

The proliferation of mobile device has led to a decrease in the total amount of time spent with media.

Which of the following magazines underwent a digital remaking following the introduction of a metered paywall in 2014?

Which of the following types of online content is consumed by the lowest percentage of U.S. Internet users?

Which of the following statements about online magazine publishing is not true?

In 2018, which of the following comprised the largest segment of the online gaming audience?

In 2017, which of the following was the largest producer of revenues in the U.S. entertainment industry?

Streaming has replaced downloading as the preferred consumer viewing platform for home entertainment content.

Which of the following statements is not true about OTT?

Describe the three basic revenue models for digital content delivery.

Content convergence describes convergence in the design, production, and ________ of content.

The video game industry accounts for the second highest amount of U.S. media revenues.

The merger of media enterprises into powerful, synergistic combinations that can cross-market content on many different platforms is referred to as:

________ was sued by the Justice Department for violating antitrust laws in connection with e-books.

All of the following are examples of technology convergence except:

In 2017, which of the following forms of entertainment produced the least amount of revenue?

Explain the concept of media convergence.

The ________ model is not one of the three business models employed by newspapers between 1995 and 2018.

Which of the following native digital news sites has the most unique monthly visitors?

Which of the following statements about the music industry is not true?

Introduction to E-Commerce

E-Commerce Infrastructure

Building an E-Commerce Presence

E-Commerce Security and Payment Systems

E-Commerce Business Strategies

E-Commerce Marketing and Advertising

Social, Mobile, and Local Marketing

Ethics, Law, and E-Commerce

Online Communities

E-Commerce Retail and Services

B2b E-Commerce

Filters