Exam 7: Restaurants

Good selection of menu items cooked to order from scratch using quality ingredients are characteristics of a __________ restaurant.

Casual dining restaurants provide a more __________ experience.

According to National Restaurant Association research __________ percent of American diners said they would likely choose a restaurant based on its environmental friendliness.

Groups of restaurants identical in market, concept, design, services, food, and name are known as: • Steak houses • Independent owners with multiple concepts • Chains • Cafeterias

Quick service restaurants are known for their: • Limited menus • Table side service • Relaxing atmosphere • Use of fresh ingredients

The main benefit of franchise ownership is: • the return on the initial investment is quick • the concept is proven and less likely to fail • the initial fees paid to own a franchise are low • all franchise owners become millionaires

Due to traditional markets becoming saturated, McDonald's has adopted a strategy of: • free burger Fridays • expanding overseas • co-branding • offering reduced franchise start up fees

There are several methods used to classify restaurants, experts agree that the two main categories of restaurants would be: • Independent and chain • Quick serve and family • Independent and casual • Fine dining and quick serve

Quick service restaurants have saturated the market. One strategy some quick service restaurants are using to increase sales is: • serving fine dining food • offering alcoholic beverages • co-branding at stores and other non-traditional locations • hiring very skilled labor to enhance quality

Quick service restaurants have increased in popularity because of: • delicious food • their location strategies • extensive menus • fusion cuisine

Benefits to owning an independent restaurant include all but the following: • Independence • Low risk • Creativity • Flexibility

Fusion restaurants provide a __________ of two cuisines

Most ethnic restaurants are: • franchised • independently owned and operated • celebrity owned • family style

Briefly discuss the evolution of classical cuisine in the United States. Include those individuals responsible for its legacy.

One part of the marketing strategy for chain restaurants is to: • remove uncertainty from the dining experience • provide flexibility in the menu at each restaurant • allow the General Manager flexibility in creating their own recipes • offer food unique to the market

_____________ are operations owned by one or more owners who are usually involved in the day to day operations of the business. • Chains • Indies (or independent restaurants) • Franchises • Quick service restaurants

Family restaurants have evolved from: • steak houses • ethnic restaurants • coffee shops • dinner houses

The fastest growing segment of ethnic restaurants in the U.S., based on popularity is: • Chinese • Thai • Polish • Mexican

Franchises are often affiliated with: • independent ownership • international cuisine restaurants • steak houses • chains

According to the Green Restaurant Association, a typical restaurant meal creates _____________ pounds of waste a day. • 1500 • 500 • 333 • 275