Question 1

This tends to be the primary role of state, provincial, and territorial tourism organizations.

Accepted Answer

A)  promoting domestic travel 
B)  developing tourism attractions 
C)  representing their countries overseas 
D)  attracting international visitors 
A)  promoting domestic travel 
B)  developing tourism attractions 
C)  representing their countries overseas 
D)  attracting international visitors

Question 2

In Butler's destination life cycle model, this is the stage in which the external investment flows in and replaces local.

Accepted Answer

A)  exploration 
B)  development 
C)  consolidation 
D)  stagnation 
E)  decline 
A)  exploration 
B)  development 
C)  consolidation 
D)  stagnation 
E)  decline

Question 3

In Butler's destination life cycle model, this is the stage in which the carrying capacity limits on resources are reached.

Accepted Answer

A)  exploration 
B)  consolidation 
C)  development 
D)  decline 
E)  stagnation 
A)  exploration 
B)  consolidation 
C)  development 
D)  decline 
E)  stagnation

Question 4

Which of the following is not a typical role of government in tourism?

Accepted Answer

A)  tourism marketing and research 
B)  tourism lobbying 
C)  tourism coordination 
D)  tourism policy- setting and planning 
E)  tourism infrastructure development 
A)  tourism marketing and research 
B)  tourism lobbying 
C)  tourism coordination 
D)  tourism policy- setting and planning 
E)  tourism infrastructure development

Question 5

This socioeconomic factor is highly correlated with income and tends to increase the variety of travel and recreation opportunities that people consider.

Accepted Answer

A)  gender 
B)  occupation 
C)  education 
D)  household size 
A)  gender 
B)  occupation 
C)  education 
D)  household size

Question 6

SWOT analysis is conducted at this stage of marketing planning process.

Accepted Answer

A)  Where do we like to be? 
B)  How do we know if we are there? 
C)  Where are we now? 
D)  How do we make sure we get there? 
E)  How do we get there? 
A)  Where do we like to be? 
B)  How do we know if we are there? 
C)  Where are we now? 
D)  How do we make sure we get there? 
E)  How do we get there?

Question 7

How does the U.S. compare to Europe when it comes to paid weekday vacation days?

Accepted Answer

A)  U.S. workers get more vacation days. 
B)  U.S. workers work less hard, therefore taking a "yearlong vacation." 
C)  European workers get about twice the paid vacation days that U.S. workers get. 
D)  European workers are more likely to spend their paid vacation days on trips to nearby destinations. 
A)  U.S. workers get more vacation days. 
B)  U.S. workers work less hard, therefore taking a "yearlong vacation." 
C)  European workers get about twice the paid vacation days that U.S. workers get. 
D)  European workers are more likely to spend their paid vacation days on trips to nearby destinations.

Question 8

Which of the following is least likely a barrier to tourism planning?

Accepted Answer

A)  the complexity of tourism and the large number of government agencies involved 
B)  the diversity of tourism businesses 
C)  the lack of qualified tourism planning experts and consultants 
D)  The costs of conducting tourism planning processes can be high. 
E)  the seasonality of tourism in many destinations 
A)  the complexity of tourism and the large number of government agencies involved 
B)  the diversity of tourism businesses 
C)  the lack of qualified tourism planning experts and consultants 
D)  The costs of conducting tourism planning processes can be high. 
E)  the seasonality of tourism in many destinations

Question 9

Which of the following is not a reason for tourism planning?

Accepted Answer

A)  Tourism affects everyone in a community. 
B)  Tourism is more competitive than ever before. 
C)  Tourism is a more complicated phenomenon than it was previously thought to be. 
D)  Tourism has damaged many natural and cultural resources. 
E)  Tourism development has only negative impacts. 
A)  Tourism affects everyone in a community. 
B)  Tourism is more competitive than ever before. 
C)  Tourism is a more complicated phenomenon than it was previously thought to be. 
D)  Tourism has damaged many natural and cultural resources. 
E)  Tourism development has only negative impacts.

Question 10

The growing number of strategic alliances among the airlines is an example of the use of this marketing mix element.

Accepted Answer

A)  packaging 
B)  place 
C)  promotion 
D)  partnership 
E)  programming 
A)  packaging 
B)  place 
C)  promotion 
D)  partnership 
E)  programming

This tends to be the primary role of state, provincial, and territorial tourism organizations.

In Butler's destination life cycle model, this is the stage in which the external investment flows in and replaces local.

In Butler's destination life cycle model, this is the stage in which the carrying capacity limits on resources are reached.

Which of the following is not a typical role of government in tourism?

This socioeconomic factor is highly correlated with income and tends to increase the variety of travel and recreation opportunities that people consider.

SWOT analysis is conducted at this stage of marketing planning process.

How does the U.S. compare to Europe when it comes to paid weekday vacation days?

Which of the following is least likely a barrier to tourism planning?

Which of the following is not a reason for tourism planning?

The growing number of strategic alliances among the airlines is an example of the use of this marketing mix element.

Tourism Introduction, Past and Present Tourism

Motivation for Leisure Travel

Tourism Marketing

Tourism Economics

Tourism Organizations and Policy

Tourism Planning and Sustainable Development

Tourism Research

Attractions and Entertainment

Conventions, Meetings and Expositions

Tourism Sociology

Cultural and Heritage Tourism

Ecotourism

Distribution Organizations

Transportation

Lodging and Restaurants

Tourism in the Future

Filters

Exam 17: Marketing and Tourism Industry

This tends to be the primary role of state, provincial, and territorial tourism organizations.

In Butler's destination life cycle model, this is the stage in which the external investment flows in and replaces local.

In Butler's destination life cycle model, this is the stage in which the carrying capacity limits on resources are reached.

Which of the following is not a typical role of government in tourism?

This socioeconomic factor is highly correlated with income and tends to increase the variety of travel and recreation opportunities that people consider.

SWOT analysis is conducted at this stage of marketing planning process.

How does the U.S. compare to Europe when it comes to paid weekday vacation days?

Which of the following is least likely a barrier to tourism planning?

Which of the following is not a reason for tourism planning?

The growing number of strategic alliances among the airlines is an example of the use of this marketing mix element.

Tourism Introduction, Past and Present Tourism

Motivation for Leisure Travel

Tourism Marketing

Tourism Economics

Tourism Organizations and Policy

Tourism Planning and Sustainable Development

Tourism Research

Attractions and Entertainment

Conventions, Meetings and Expositions

Tourism Sociology

Cultural and Heritage Tourism

Ecotourism

Distribution Organizations

Transportation

Lodging and Restaurants

Tourism in the Future

Filters