Question 1

Intermediaries that primarily sell goods and services to individuals for their own personal use are called ________.

Accepted Answer

A)  drop shippers 
B)  agents 
C)  brokers 
D)  distributors 
E)  retailers 
A)  drop shippers 
B)  agents 
C)  brokers 
D)  distributors 
E)  retailers

Question 2

TechSource Inc.is a wholesaler of electronic components,including connectors and semiconductors.The firm purchases electronic components directly from technology manufacturers,has physical possession of the products,takes legal title to the goods,and then resells it to organizational customers for internal operations or the production of other goods.TechSource Inc.does not sell products to retailers for resale.TechSource Inc.can be classified as a(n)________.

Accepted Answer

A)  drop shipper 
B)  manufacturers' representative 
C)  agent 
D)  distributor 
E)  broker 
A)  drop shipper 
B)  manufacturers' representative 
C)  agent 
D)  distributor 
E)  broker

Question 3

Communication efforts directed at consumers while they are in the retail setting are referred to as ________.

Accepted Answer

A)  stealth marketing 
B)  shopper marketing 
C)  disintermediation 
D)  breaking bulk 
E)  cause-related marketing 
A)  stealth marketing 
B)  shopper marketing 
C)  disintermediation 
D)  breaking bulk 
E)  cause-related marketing

Question 4

Rack jobbers differ from drop shippers in that rack jobbers ________.

Accepted Answer

A)  provide fewer services 
B)  perform services such as setting up displays in retail outlets 
C)  sell goods and services to individuals for their own personal use 
D)  customize solutions for customers 
E)  take title to the goods they distribute 
A)  provide fewer services 
B)  perform services such as setting up displays in retail outlets 
C)  sell goods and services to individuals for their own personal use 
D)  customize solutions for customers 
E)  take title to the goods they distribute

Question 5

Compare and contrast full-service merchant wholesalers with limited-service merchant wholesalers.

Accepted Answer

Full-service merchant wholesalers provid

Question 6

Producers rely on a class of intermediaries called value-added resellers (VARs)to assist with which of the following functions?

Accepted Answer

A)  transport the goods from the producer to the retail outlets 
B)  assist with advertising, in-store displays, and other promotional efforts 
C)  provide market information 
D)  divide bulk quantities into smaller packages 
E)  complete or customize solutions for customers 
A)  transport the goods from the producer to the retail outlets 
B)  assist with advertising, in-store displays, and other promotional efforts 
C)  provide market information 
D)  divide bulk quantities into smaller packages 
E)  complete or customize solutions for customers

Question 7

Off-price retailers differ from discount stores in that off-price retailers ________.

Accepted Answer

A)  offer many customer services 
B)  require club membership 
C)  offer a limited range of convenience goods, long service hours, and quick checkouts 
D)  sell a variety of everyday goods below the market price by keeping their overhead low 
E)  sell designer labels and other fashionable products at steep discounts 
A)  offer many customer services 
B)  require club membership 
C)  offer a limited range of convenience goods, long service hours, and quick checkouts 
D)  sell a variety of everyday goods below the market price by keeping their overhead low 
E)  sell designer labels and other fashionable products at steep discounts

Question 8

Which of the following is the cheapest method of transportation?

Accepted Answer

A)  rail 
B)  trucks 
C)  ships and barges 
D)  pipelines 
E)  air 
A)  rail 
B)  trucks 
C)  ships and barges 
D)  pipelines 
E)  air

Question 9

Because grocery stores have limited shelf space for products,they often require a(n)________ from producers before they will agree to carry a new,unproven product.

Accepted Answer

A)  space allotment 
B)  slotting allowance 
C)  channel conflict allowance 
D)  opportunity cost 
E)  bandwidth payment 
A)  space allotment 
B)  slotting allowance 
C)  channel conflict allowance 
D)  opportunity cost 
E)  bandwidth payment

Question 10

Which of the following is a defining characteristic of distributors?

Accepted Answer

A)  They do not take title to the goods they distribute. 
B)  They take ownership, but not physical possession, of the goods they handle. 
C)  They sell various noncompeting products to customers in a specific region. 
D)  They complete or customize solutions for customers. 
E)  They sell products to organizational customers for internal operations or the production of other goods. 
A)  They do not take title to the goods they distribute. 
B)  They take ownership, but not physical possession, of the goods they handle. 
C)  They sell various noncompeting products to customers in a specific region. 
D)  They complete or customize solutions for customers. 
E)  They sell products to organizational customers for internal operations or the production of other goods.

Question 11

Only specially selected retailers are allowed to stock and sell the orthopedic shoes by Ace Footware Manufacturers.The firm sells through a limited number of retailers and develops solid working relationships with the retailers to ensure that the product is properly merchandised.The retailers selling the products also provide sales and service support for Ace Footware products.Ace Footware Manufacturers uses which of the following market coverage strategies?

Accepted Answer

A)  strategic sourcing 
B)  multichannel retailing 
C)  selective distribution 
D)  retail theater 
E)  disintermediation 
A)  strategic sourcing 
B)  multichannel retailing 
C)  selective distribution 
D)  retail theater 
E)  disintermediation

Question 12

Hybrid stores differ from pop-up stores in that hybrid stores ________.

Accepted Answer

A)  exist for only a short time 
B)  combine different types of retailers in the same facility 
C)  require club membership 
D)  are designed more as attention-getting events than as ongoing retail operations 
E)  focus on specific products on a massive scale 
A)  exist for only a short time 
B)  combine different types of retailers in the same facility 
C)  require club membership 
D)  are designed more as attention-getting events than as ongoing retail operations 
E)  focus on specific products on a massive scale

Question 13

Retailers differ from wholesalers in that retailers ________.

Accepted Answer

A)  sell products to small-business owners 
B)  sell products to wholesalers, government agencies, and educational institutions 
C)  primarily sell products to consumers for personal use 
D)  receive bulk shipments from producers 
E)  create possession utility 
A)  sell products to small-business owners 
B)  sell products to wholesalers, government agencies, and educational institutions 
C)  primarily sell products to consumers for personal use 
D)  receive bulk shipments from producers 
E)  create possession utility

Question 14

Merchant wholesalers differ from brokers in that merchant wholesalers ________.

Accepted Answer

A)  are generally paid a commission for arranging sales 
B)  never actually own the products they handle 
C)  take legal title to goods they distribute 
D)  sell various noncompeting products to customers in a specific region 
E)  offer a limited range of convenience goods, long service hours, and quick checkouts 
A)  are generally paid a commission for arranging sales 
B)  never actually own the products they handle 
C)  take legal title to goods they distribute 
D)  sell various noncompeting products to customers in a specific region 
E)  offer a limited range of convenience goods, long service hours, and quick checkouts

Question 15

________ refers to the addition of entertainment or education aspects to the retail experience.

Accepted Answer

A)  Multichannel retailing 
B)  Off-price retailers 
C)  Unbundling of services 
D)  Retail theater 
E)  Wheel of retailing 
A)  Multichannel retailing 
B)  Off-price retailers 
C)  Unbundling of services 
D)  Retail theater 
E)  Wheel of retailing

Question 16

Compare and contrast intensive distribution with selective distribution.

Accepted Answer

Intensive distribution refers to a marke

Question 17

Retail intermediaries collect valuable data about customer purchases: who buys,how often,and how much.

Accepted Answer

A) True 
 B)False

Question 18

Shopper marketing efforts can range from printed signs to in-store video screens to smartphone apps that help shoppers find products or stores in a mall.

Accepted Answer

A) True 
 B)False

Question 19

Unlike retailers,wholesalers primarily sell products to consumers for personal use.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a defining characteristic of drop shippers?

Accepted Answer

A)  They take ownership, but not physical possession, of the goods they handle. 
B)  They do not do take title to the goods they distribute but take possession of those goods. 
C)  They sell various noncompeting products to customers in a specific region. 
D)  They set up displays in retail outlets, stock inventory, and perform other services such as marking prices on merchandise. 
E)  They complete or customize solutions for customers. 
A)  They take ownership, but not physical possession, of the goods they handle. 
B)  They do not do take title to the goods they distribute but take possession of those goods. 
C)  They sell various noncompeting products to customers in a specific region. 
D)  They set up displays in retail outlets, stock inventory, and perform other services such as marking prices on merchandise. 
E)  They complete or customize solutions for customers.

Intermediaries that primarily sell goods and services to individuals for their own personal use are called ________.

Communication efforts directed at consumers while they are in the retail setting are referred to as ________.

Rack jobbers differ from drop shippers in that rack jobbers ________.

Compare and contrast full-service merchant wholesalers with limited-service merchant wholesalers.

Producers rely on a class of intermediaries called value-added resellers (VARs)to assist with which of the following functions?

Off-price retailers differ from discount stores in that off-price retailers ________.

Which of the following is the cheapest method of transportation?

Because grocery stores have limited shelf space for products,they often require a(n)________ from producers before they will agree to carry a new,unproven product.

Which of the following is a defining characteristic of distributors?

Hybrid stores differ from pop-up stores in that hybrid stores ________.

Retailers differ from wholesalers in that retailers ________.

Merchant wholesalers differ from brokers in that merchant wholesalers ________.

________ refers to the addition of entertainment or education aspects to the retail experience.

Compare and contrast intensive distribution with selective distribution.

Retail intermediaries collect valuable data about customer purchases: who buys,how often,and how much.

Shopper marketing efforts can range from printed signs to in-store video screens to smartphone apps that help shoppers find products or stores in a mall.

Unlike retailers,wholesalers primarily sell products to consumers for personal use.

Which of the following is a defining characteristic of drop shippers?

Developing a Business Mindset

Understanding Basic Economics

The Global Marketplace

Business Ethics and Corporate Social Responsibility

Forms of Ownership

Entrepreneurship and Small Business Ownership

Management Roles, Functions, and Skills

Organization and Teamwork

Production Systems

Employee Motivation

Human Resources Management

Labor Relations

The Art and Science of Marketing

Product and Pricing Strategies

Customer Communication

Financial Information and Accounting Concepts

Financial Management

Financial Markets and Investment Strategies

The Money Supply and Banking Systems

Filters

Exam 15: Distribution and Marketing Logistics

Intermediaries that primarily sell goods and services to individuals for their own personal use are called ________.

Communication efforts directed at consumers while they are in the retail setting are referred to as ________.

Rack jobbers differ from drop shippers in that rack jobbers ________.

Compare and contrast full-service merchant wholesalers with limited-service merchant wholesalers.

Producers rely on a class of intermediaries called value-added resellers (VARs)to assist with which of the following functions?

Off-price retailers differ from discount stores in that off-price retailers ________.

Which of the following is the cheapest method of transportation?

Because grocery stores have limited shelf space for products,they often require a(n)________ from producers before they will agree to carry a new,unproven product.

Which of the following is a defining characteristic of distributors?

Hybrid stores differ from pop-up stores in that hybrid stores ________.

Retailers differ from wholesalers in that retailers ________.

Merchant wholesalers differ from brokers in that merchant wholesalers ________.

________ refers to the addition of entertainment or education aspects to the retail experience.

Compare and contrast intensive distribution with selective distribution.

Retail intermediaries collect valuable data about customer purchases: who buys,how often,and how much.

Shopper marketing efforts can range from printed signs to in-store video screens to smartphone apps that help shoppers find products or stores in a mall.

Unlike retailers,wholesalers primarily sell products to consumers for personal use.

Which of the following is a defining characteristic of drop shippers?

Developing a Business Mindset

Understanding Basic Economics

The Global Marketplace

Business Ethics and Corporate Social Responsibility

Forms of Ownership

Entrepreneurship and Small Business Ownership

Management Roles, Functions, and Skills

Organization and Teamwork

Production Systems

Employee Motivation

Human Resources Management

Labor Relations

The Art and Science of Marketing

Product and Pricing Strategies

Customer Communication

Financial Information and Accounting Concepts

Financial Management

Financial Markets and Investment Strategies

The Money Supply and Banking Systems

Filters