Exam 15: Distribution and Marketing Logistics

Discuss marketing systems.

InfiniTea Inc.is a manufacturer of a range of organic teas.The firm provides free samples of their products in stalls at retail stores that stock their products to increase their brand awareness.In this example,InfiniTea Inc.uses ________.

Merchant wholesalers that sell products to organizational customers for internal operations or the production of other goods,rather than to retailers for resale,are called ________.

Which of the following is a key feature of a supermarket?

What is a distribution mix? List the issues that need to be considered while choosing distribution channels.

Having your products available in as many outlets as possible is known as exclusive distribution.

One of the valuable services that a wholesaler might perform is ________,in which it receives large shipments from the producer and then sells smaller quantities to retailers.

________ refers to an evolutionary process by which stores that feature low prices gradually upgrade until they no longer appeal to price-sensitive shoppers and are replaced by a new generation of leaner,low-price competitors.

Products vary widely in the amount of skilled support they may require before and after a sale.

PetCare is a retail store based in New York that offers only pet supplies and pet accessories.The shop stocks a limited number of product lines such as dog and cat products (canned and dry food,and hard goods),and bird,fish and small animal products (fish tanks,stands,aquarium decorations,cages,bowls,perches,etc).The shop stocks several brands of varying prices rages within these product lines.PetCare can be classified as a(n)________.

What is the wheel of retailing?

M&K Wholesalers,owned by Jonathan McCloud,sells rough lumber to furniture manufacturers.M&K Wholesalers take ownership,but not physical possession,of the goods they handle.The firm does not keep goods in stock,but instead transfers customer orders and shipment details to American Timber and Lumber Inc.,a producer and manufacturer of quality hardwood lumber.M&K Wholesalers can be classified as ________.

Hamilton Manufacturing Group manufactures stationary products such as various types of pens,papers,pencils,paper clips,etc.The firm tries to place a product in as many outlets as possible.Hamilton Manufacturing Group works with wholesalers and retailers of many types to ensure that their products have a wide market coverage.Hamilton Manufacturing Group uses which of the following strategies?

Channel organization and control refers to attempts to coordinate the activities of a channel into a cohesive marketing system.

Stores that specialize in Halloween costumes and decorations open in retail spots in middle-class areas during the beginning of September.These stores typically sell unusual items like animatronic witches,various stage props,as well as a range of makeup,wigs,etc.They are temporary stores,and close shortly after Halloween.These stores would be examples of ________.

The shortest distribution channel is from the producer,to the retailer,to the consumer.

________ refers to the coordinated use of multiple modes of transportation,particularly with containers that can be shipped by truck,rail,and sea.

Celebrations is a store that is only open for several weeks during the summer,selling fireworks and decorations before the 4th of July.It is designed more as an attention-getting event than as an ongoing retail operation.Celebrations would be an example of a convenience store.

Order processing involves preparing orders for shipment and receiving orders when shipments arrive.

Retail stores that exist for only a short time and are designed more as attention-getting events than as ongoing retail operations are called ________.