Exam 17: Advertising, Sales Promotion, and Public Relations

Florida Department of Citrus developed the "To Your Health" campaign to show the benefits of orange juice. The goal of these ads is to increase demand for orange juice as it competes with other beverages. This is an example of a(n)advertisement.

Which type of sales promotion is demonstrated by the following example: "By redeeming this you will receive 25 cents off your next purchase of Jolly Green Giant lima beans"?

Which of the following statements about unaided recall post-tests is true?

The sign at the entrance to the men's store reads, "Buy one shirt, get a second shirt of equal or lower value for only one dollar." Which type of sales promotion is the men's store using?

List two advantages and two disadvantages of using television, radio, magazines, newspapers, direct mail, and billboards for advertising.

The ad advised readers to "Try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a:

An advertising agency that provides the most complete range of services, including market research, media selection, copy development, artwork, and production is known as a:

Recent research suggests that recency might be more appropriate than________ in advertising given that typical models based on________ may be flawed.

All of the following are true statements about print and digital magazines, EXCEPT:

The use of Michael Jordan in Hanes underwear commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

The purpose of an advocacy advertisement is to

The speed with which buyers forget about a brand if advertising is NOT seen is called:

One reason for using outdoor advertising is:

Information and persuasive content can be combined to form:

Programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products are known as:

A two-hour-made-for-TV movie shows three advertisements for the new Ford Focus Hybrid at $10,000 per ad. The show is watched by 100,000 people across the country. The advertiser calculates the gross rating points and finds it is:

Flighting schedules would most likely be used for advertising:

Trade-oriented sales promotions are:

Outdoor billboard advertising is becoming more advanced. For example, a tourism advertisement for Nova Scotia installed a replica lighthouse downtown Toronto and allowed users to:

Describe how advanced electronics such as VR and mobile advertising will impact the advertising industry.