Exam 17: Advertising, Sales Promotion, and Public Relations

If you ordered a commercial to run on a local station that could reach 500,000 households for a cost of $1,000, what would your cost per thousand (CPM)be?

According to Advertising Standards Canada (ASC)and the research firm, The Gandalf Group, all of the following statements about sexism in advertising are true EXCEPT:

MojoMax Health, a maker of an all-natural recovery product, sends their founder to Goodness Me! to discuss with the floor staff how best the product should be sold. This is an example of:

Reinforcement ads are reminder ads that:

In planning and obtaining publicity, a frequently used tool is the:

Taco Bell introduced its new low-fat Border Lights fare by giving away 8 million free tacos and burritos in one day. Taco Bell used a sales promotion technique called:

Continuous scheduling would most likely be used for advertising:

The offer of one free pizza with the purchase of two pizzas at the regular price might appeal to you one evening. This type of incentive offer is an example of:

All of the following are true statements about coupons, except:

Reminder advertising is most likely to be used at which stage of the product life cycle?

Portfolio tests:

The Beef Council promotes a series of ads in which the tag line is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is a _________ _.

Sampling is an appropriate strategy for which type of products?

Jury tests:

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is known as a:

According to Advertising Standards Canada (ASC), most Canadians have a ________ view of advertising, including the role it plays in our economy.

Which of the following is an important guideline when using fear appeal?

The Kraft Hockeyville program involved a nationwide search for Canada's most passionate hockey community. Kraft will award the community that shows their grassroots passion for hockey. Kraft is involved in _________.

Reminder product and brand advertising is typically used to:

Which of the following statements about comparative advertising is true?