Exam 17: Advertising, Sales Promotion, and Public Relations

The use of Don Cherry as a spokesperson for organ donation awareness for the Kidney Foundation of Canada rather than an unknown model is an example of a very popular form of advertising today - the use of:

The primary purpose of a competitive advertisement is to:

What type of sales promotion is McDonald's using when it sells drinking glasses commemorating the 100th birthday of Walt Disney to consumers who also purchase a 'Happy Meal'?

Describe the objectives of institutional advertising. List and briefly define the four forms of institutional advertising.

Publicity tools are:

According to the text, which of the following types of media garners the largest amount of advertising expenditures?

If a local television station in your area stated it reached one-fifth of the television households in its viewing area with a prime time movie, what would be the movie's rating?

What is cooperative advertising?

When Lenovo computers pays half the shipping costs that Best Buy incurs when picking up ten skids of new computers from Lenovo's warehouse, Lenovo is offering a:

As traditional media have become more expensive and cluttered, advertisers have been attracted to a variety of non-traditional advertising options - in airports, doctors' offices, health clubs, or theatres - called:

All of the following are advantages of user-generated content, except:

Oculus Rift manufactures wearable:

The average Canadian watche_________s hours of TV per week.

Which of the following is a type of post-test used for advertising messages?

Shur-Valu Supermarkets changes its ads constantly to describe new products it has for sale and different price specials it offers. Which medium would be the least logical choice for placement of its messages?

Air Canada tracks a user's online activity using cookies and sees that they are searching for 'beach destinations - Cuba.' Working with their advertiser, the next time that user logs in, they see a banner ad for Air Canada Vacations and Air Canada Flights. This is an example of online:

Coupons, sweepstakes, and samples are examples of:

For marketers, the primary objective of a point-of-purchase display is to:

The use of Sidney Crosby as a spokesperson in Gatorade and Reebok commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

With the growing trend of online television, including pirated sites offering illegal video downloads, how do you think rating companies, such as Nielson Rating, will be affected?