Question 1

How would the use of the pronoun "you" in a persuasive message affect the way you would process the message?

Accepted Answer

A)  It will make you process the message more centrally. 
B)  It will make you process the message more peripherally. 
C)  It will make you less concerned about whether you understand the message. 
D)  It would distract you from processing the message. 
A)  It will make you process the message more centrally. 
B)  It will make you process the message more peripherally. 
C)  It will make you less concerned about whether you understand the message. 
D)  It would distract you from processing the message.

Question 2

In order to measure whether a message produced an attitude change when an after-only design was used,you should compare the attitudes of the people who received the message with

Accepted Answer

A)  their attitudes toward similar issues. 
B)  their attitudes toward the same issue at least two weeks ago. 
C)  the attitudes of people who received the message two weeks after the first group. 
D)  the attitudes of people who did not receive the message. 
A)  their attitudes toward similar issues. 
B)  their attitudes toward the same issue at least two weeks ago. 
C)  the attitudes of people who received the message two weeks after the first group. 
D)  the attitudes of people who did not receive the message.

Question 3

Describe three factors that affect the desire for social approval.Give an example of how these factors might lead a person to change an important attitude,belief,or behavior.

Accepted Answer

Factors are: Self-monitoring: the tenden

Question 4

Describe the two routes through which people change their attitudes,according to the ELM.When would people be likely to change their attitudes through each of the two routes?

Accepted Answer

Central route: involves careful scrutiny

Question 5

Your text described how all of the following can influence attitude-behavior consistency EXCEPT

Accepted Answer

A)  attitude accessibility. 
B)  knowledge. 
C)  personal relevance. 
D)  dissonance level. 
A)  attitude accessibility. 
B)  knowledge. 
C)  personal relevance. 
D)  dissonance level.

Question 6

In Alba and Marmorstein's (1987)study,participants were presented with ads of two cameras.When were the participants most likely to prefer the camera that was described as superior on three important features over the camera that was described as superior on eight less important features?

Accepted Answer

A)  when participants were exposed to each of the features for two seconds 
B)  when participants were exposed to each of the features for five seconds 
C)  when participants were given unlimited time to consider the features 
D)  when the ads were presented by an attractive experimenter 
A)  when participants were exposed to each of the features for two seconds 
B)  when participants were exposed to each of the features for five seconds 
C)  when participants were given unlimited time to consider the features 
D)  when the ads were presented by an attractive experimenter

Question 7

The tactic known as "stealing the opponent's thunder" refers to

Accepted Answer

A)  stealing the opponent's evidence in a court case. 
B)  preparing strong arguments to counter the opponent's claims. 
C)  acknowledging a minor weakness in one's own position. 
D)  finding weaknesses in the opponent's argument. 
A)  stealing the opponent's evidence in a court case. 
B)  preparing strong arguments to counter the opponent's claims. 
C)  acknowledging a minor weakness in one's own position. 
D)  finding weaknesses in the opponent's argument.

Question 8

Suppose that the students on your campus are presented with a message favoring using a helmet when bicycling.Which of the following groups would be most likely to process the arguments in the message centrally?

Accepted Answer

A)  students who were in a hurry 
B)  students who were in a good mood while reading the message 
C)  students with a high need for structure 
D)  students with a high need for cognition 
A)  students who were in a hurry 
B)  students who were in a good mood while reading the message 
C)  students with a high need for structure 
D)  students with a high need for cognition

Question 9

Low self-monitors rely on ________ to determine their attitudes,whereas high self-monitors rely on ________ to determine their attitudes.

Accepted Answer

A)  logic and rationality; emotion and intuition 
B)  their own internal standards; the social situation 
C)  emotion and intuition; logic and rationality 
D)  the social situation; their own internal standards 
A)  logic and rationality; emotion and intuition 
B)  their own internal standards; the social situation 
C)  emotion and intuition; logic and rationality 
D)  the social situation; their own internal standards

Question 10

According to cognitive dissonance theory (Festinger,1957),people are motivated to

Accepted Answer

A)  be accurate in their social perceptions. 
B)  reduce psychological arousal via relaxation techniques. 
C)  affiliate with others, especially those who agree with them. 
D)  reduce inconsistency only to the extent that it involves something important. 
A)  be accurate in their social perceptions. 
B)  reduce psychological arousal via relaxation techniques. 
C)  affiliate with others, especially those who agree with them. 
D)  reduce inconsistency only to the extent that it involves something important.

Question 11

Describe all of the components of the theory of planned behavior and their connections to each other.Using the model's terminology,provide one example and an explanation of when a person's behavior is inconsistent with his or her attitude.

Accepted Answer

Attitudes,subjective norms,and perceived

Question 12

Which of the following is an example of operant conditioning potentially influencing an attitude?

Accepted Answer

A)  A voter listens to a political candidate speaking in a dark, noisy, and cramped auditorium. 
B)  A teacher smiles and nods when a student expresses a political view that the teacher likes. 
C)  Children watch a video that shows other children having fun recycling. 
D)  A woman tries sushi for the first time with her new boyfriend in a romantic setting. 
A)  A voter listens to a political candidate speaking in a dark, noisy, and cramped auditorium. 
B)  A teacher smiles and nods when a student expresses a political view that the teacher likes. 
C)  Children watch a video that shows other children having fun recycling. 
D)  A woman tries sushi for the first time with her new boyfriend in a romantic setting.

Question 13

Your text described attitudes being formed from all of the following processes EXCEPT

Accepted Answer

A)  heredity. 
B)  operant conditioning. 
C)  schemas. 
D)  observational learning. 
A)  heredity. 
B)  operant conditioning. 
C)  schemas. 
D)  observational learning.

Question 14

Central processing of a persuasive message,as opposed to peripheral processing,is associated with which of the following?

Accepted Answer

A)  higher levels of motivation and the ability to analyze the message 
B)  lower personal relevance of the topic 
C)  less time to consider the message 
D)  lower need for cognition 
A)  higher levels of motivation and the ability to analyze the message 
B)  lower personal relevance of the topic 
C)  less time to consider the message 
D)  lower need for cognition

Question 15

Messages that include fear appeals are most effective when

Accepted Answer

A)  the message generates high levels of fear, and the targets are told what to do to reduce the danger. 
B)  the message generates high levels of fear, and the targets are left feeling vulnerable. 
C)  the message generates low levels of fear, and the targets are left feeling vulnerable. 
D)  the message generates low levels of fear, and the targets are told what to do to reduce the danger. 
A)  the message generates high levels of fear, and the targets are told what to do to reduce the danger. 
B)  the message generates high levels of fear, and the targets are left feeling vulnerable. 
C)  the message generates low levels of fear, and the targets are left feeling vulnerable. 
D)  the message generates low levels of fear, and the targets are told what to do to reduce the danger.

Question 16

Chen,Schechter,and Chaiken (1996)discovered that the expectation of discussion

Accepted Answer

A)  caused high need for cognition individuals to experience greater attitude change. 
B)  caused low self-monitors to become more extreme in their positions. 
C)  caused high self-monitors to become more moderate in their positions. 
D)  caused highly aroused individuals to experience more dissonance and therefore more attitude change. 
A)  caused high need for cognition individuals to experience greater attitude change. 
B)  caused low self-monitors to become more extreme in their positions. 
C)  caused high self-monitors to become more moderate in their positions. 
D)  caused highly aroused individuals to experience more dissonance and therefore more attitude change.

Question 17

Which of the following are the two qualities of strong attitudes that make them resistant to change?

Accepted Answer

A)  consistency and dissonance 
B)  commitment and embeddedness 
C)  inoculation and balance 
D)  relatedness and complexity 
A)  consistency and dissonance 
B)  commitment and embeddedness 
C)  inoculation and balance 
D)  relatedness and complexity

Question 18

An advertisement with a fear appeal is most effective when accompanied by information about how to reduce the danger.

Accepted Answer

A) True 
 B)False

Question 19

According to the text,high self-monitors are more persuaded by ads that promote socially appealing images,because they have a stronger desire for

Accepted Answer

A)  consistency. 
B)  achievement. 
C)  accuracy. 
D)  social approval. 
A)  consistency. 
B)  achievement. 
C)  accuracy. 
D)  social approval.

Question 20

According to the elaboration likelihood model of persuasion,all of the following are factors associated with peripheral route processing of a message EXCEPT

Accepted Answer

A)  number of arguments. 
B)  attractiveness of the communicator. 
C)  expert status of the communicator. 
D)  high personal relevance of the message. 
A)  number of arguments. 
B)  attractiveness of the communicator. 
C)  expert status of the communicator. 
D)  high personal relevance of the message.

How would the use of the pronoun "you" in a persuasive message affect the way you would process the message?

In order to measure whether a message produced an attitude change when an after-only design was used,you should compare the attitudes of the people who received the message with

Describe three factors that affect the desire for social approval.Give an example of how these factors might lead a person to change an important attitude,belief,or behavior.

Describe the two routes through which people change their attitudes,according to the ELM.When would people be likely to change their attitudes through each of the two routes?

Your text described how all of the following can influence attitude-behavior consistency EXCEPT

In Alba and Marmorstein's (1987)study,participants were presented with ads of two cameras.When were the participants most likely to prefer the camera that was described as superior on three important features over the camera that was described as superior on eight less important features?

The tactic known as "stealing the opponent's thunder" refers to

Suppose that the students on your campus are presented with a message favoring using a helmet when bicycling.Which of the following groups would be most likely to process the arguments in the message centrally?

Low self-monitors rely on to determine their attitudes,whereas high self-monitors rely on to determine their attitudes.

According to cognitive dissonance theory (Festinger,1957),people are motivated to

Describe all of the components of the theory of planned behavior and their connections to each other.Using the model's terminology,provide one example and an explanation of when a person's behavior is inconsistent with his or her attitude.

Which of the following is an example of operant conditioning potentially influencing an attitude?

Your text described attitudes being formed from all of the following processes EXCEPT

Central processing of a persuasive message,as opposed to peripheral processing,is associated with which of the following?

Messages that include fear appeals are most effective when

Chen,Schechter,and Chaiken (1996)discovered that the expectation of discussion

Which of the following are the two qualities of strong attitudes that make them resistant to change?

An advertisement with a fear appeal is most effective when accompanied by information about how to reduce the danger.

According to the text,high self-monitors are more persuaded by ads that promote socially appealing images,because they have a stronger desire for

According to the elaboration likelihood model of persuasion,all of the following are factors associated with peripheral route processing of a message EXCEPT

Introduction to Social Psychology

The Person and the Situation

Social Cognition: Understanding Ourselves and Others

Presenting the Self

Social Influence: Conformity, Compliance, and Obedience

Affiliation and Friendship

Love and Romantic Relationships

Prosocial Behavior

Aggression

Prejudice, Stereotyping, and Discrimination

Groups

Social Dilemmas: Cooperation versus Conflict

Integrating Social Psychology

Filters

Exam 5: Attitudes and Persuasion

How would the use of the pronoun "you" in a persuasive message affect the way you would process the message?

In order to measure whether a message produced an attitude change when an after-only design was used,you should compare the attitudes of the people who received the message with

Describe three factors that affect the desire for social approval.Give an example of how these factors might lead a person to change an important attitude,belief,or behavior.

Describe the two routes through which people change their attitudes,according to the ELM.When would people be likely to change their attitudes through each of the two routes?

Your text described how all of the following can influence attitude-behavior consistency EXCEPT

In Alba and Marmorstein's (1987)study,participants were presented with ads of two cameras.When were the participants most likely to prefer the camera that was described as superior on three important features over the camera that was described as superior on eight less important features?

The tactic known as "stealing the opponent's thunder" refers to

Suppose that the students on your campus are presented with a message favoring using a helmet when bicycling.Which of the following groups would be most likely to process the arguments in the message centrally?

Low self-monitors rely on ________ to determine their attitudes,whereas high self-monitors rely on ________ to determine their attitudes.

According to cognitive dissonance theory (Festinger,1957),people are motivated to

Describe all of the components of the theory of planned behavior and their connections to each other.Using the model's terminology,provide one example and an explanation of when a person's behavior is inconsistent with his or her attitude.

Which of the following is an example of operant conditioning potentially influencing an attitude?

Your text described attitudes being formed from all of the following processes EXCEPT

Central processing of a persuasive message,as opposed to peripheral processing,is associated with which of the following?

Messages that include fear appeals are most effective when

Chen,Schechter,and Chaiken (1996)discovered that the expectation of discussion

Which of the following are the two qualities of strong attitudes that make them resistant to change?

An advertisement with a fear appeal is most effective when accompanied by information about how to reduce the danger.

According to the text,high self-monitors are more persuaded by ads that promote socially appealing images,because they have a stronger desire for

According to the elaboration likelihood model of persuasion,all of the following are factors associated with peripheral route processing of a message EXCEPT

Introduction to Social Psychology

The Person and the Situation

Social Cognition: Understanding Ourselves and Others

Presenting the Self

Social Influence: Conformity, Compliance, and Obedience

Affiliation and Friendship

Love and Romantic Relationships

Prosocial Behavior

Aggression

Prejudice, Stereotyping, and Discrimination

Groups

Social Dilemmas: Cooperation versus Conflict

Integrating Social Psychology

Filters

Low self-monitors rely on to determine their attitudes,whereas high self-monitors rely on to determine their attitudes.