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Messages That Include Fear Appeals Are Most Effective When

Question 55

Multiple Choice

Messages that include fear appeals are most effective when


A) the message generates high levels of fear, and the targets are told what to do to reduce the danger.
B) the message generates high levels of fear, and the targets are left feeling vulnerable.
C) the message generates low levels of fear, and the targets are left feeling vulnerable.
D) the message generates low levels of fear, and the targets are told what to do to reduce the danger.

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