Exam 4: Promoting the Operation

Describe merchandising.

Discuss the advantages of word- of- mouth advertising.

Effective merchandising can come from __________ and ___________ of .

Advertising campaigns can be either national or local.

Public relations consists of the use of nonpaid communications such as press releases.

Promotion seeks to:

If a restaurateur's budget is large enough to interest an advertising agency, it is wise to:

Discuss the effectiveness of merchandising.

Various elements of the ___________ include using paid or unpaid media.

__________action can be taken to rejuvenate the business.

What are seven of the ten criteria used to determine which media should be used?

A good press release should answer the questions "who, what, when, where, why, and how."

The end goal of promotion is behavior modification.

Sales promotion consists of long- term incentives to encourage the purchase of a product or service.

When should a foodservice company use an agency and how should it select one?

Management communicates with both existing and potential__________ .

Premiums consist of items__________ or at a __________.

Restaurants may split the cost of a promotion by hooking up with a supplier interested in moving his/her product.