Exam 3: Scanning the Marketing Environment

Oral-B toothbrushes now connect to your smartphone to provide real-time feedback on your brushing. This is an example of how ________ forces help improve or replace existing products and companies.

Environmental scanning refers to

The post-millennial generation that includes consumers born between 1997 and 2010 is known as

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

A seller's requirement that the purchaser of one product also buy another item in the line is called

What is the purpose of copyright law?

Approximately what percentage of U.S. households has an annual income between $25,000 and $99,999?

A local pet supplies boutique had a good year with rising revenues and reduced operating costs resulting in personal income for the owner of nearly $100,000. One-third of that went to local, state, and federal income taxes and another third went to pay for a home mortgage, car payments, food, clothing, and other necessities. What is the remaining third called?

The Federal Trade Commission investigated Google as potentially being a(n) ________, but found that despite its very large market share, it had not harmed competition.

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Only two companies, Intel and AMD, design the computer processors for the majority of laptops and desktops sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

All of the following are economic indicators except which?

Oil prices have an impact on transportation costs for many types of products. Should oil prices change, the price consumers pay for products is often adjusted accordingly. Changing oil prices would be an example of __________ force.

The first major federal legislation passed to forbid contracts, combinations, or conspiracies in restraint of trade in the United States was the

It had been the Campbell Soup Co.'s practice to insert clear glass marbles into the bottom of soup containers used in print advertisements to bring some of the soup's ingredients (e.g., noodles or chicken) to the surface, thus misrepresenting the amount of solid ingredients in the soup. Which agency would monitor such a practice?

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers through the mail. UPS and FedEx continue to grow, offering both overnight and ground package delivery services. As a result, the U.S. Postal Service (USPS) has lost millions of customers and billions in revenue. The USPS has challenges ahead in coping with ________ forces in the marketplace.

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.