Exam 3: Scanning the Marketing Environment

For 18 months, Warner-Lambert Co., an American pharmaceutical company, was required to include the following statement in all television advertisements for Listerine: "Listerine will not help prevent colds or sore throats or lessen their severity." The Federal Trade Commission (FTC) imposed this requirement because previous advertising had caused consumers to believe Listerine was effective against colds. This is an example of the FTC action known as

Small businesses employ about ________ of all private-sector employees.

How would the following environmental trends influence the success of a manufacturer of high-definition televisions (HDTVs): (1) growing number of older Americans; (2) population shifts to remote suburbs and small towns; (3) increase in per capita income and standard of living; and (4) increased use of various types of communication technology?

This year the Shafer family has dined at nice restaurants almost four times a week. Between raises received by Mr. and Mrs. Shafer, their family income rose 11 percent, while the cost of living rose by 4 percent and property taxes went up 5 percent in their community. As a result, the family eats outside the home more often now, compared to dining out only a few times a month a few years ago. This reflects

Consumerism refers to

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

A paint manufacturer will sell a retail paint outlet its paint only if the retailer also buys the manufacturer's line of brushes and accessories. This is an example of

Americans born between 1981 and 1996 are referred to as

What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

A blended family is

The courts see price fixing as per se illegal, which means the courts

Electronic commerce refers to

Bombas has donated more than 10 million pairs of socks to homeless shelters in its efforts to help "an under-publicized problem in the United States." This is an example of which increasingly common cultural value?

Geek Squad set out to provide timely and effective help with all computing needs regardless of the make, model, or place of purchase. Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers. Agents could also be identified by

A metropolitan statistical area refers to

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

Many consumers are committed to brands with a strong link to social action. An example of this would be

All of the following statements about the environmental forces that have influenced Facebook are true except which?

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are