Exam 3: Scanning the Marketing Environment

The social forces in the environment include the ________ of the population and its culture.

Agribusinesses that sell commodity products such as wheat, rice, and corn are often in a(n) ________ position with their competitors.

Gross income refers to

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

Which of the following statements regarding social forces is most accurate?

An alternative to government control where an industry attempts to police itself is referred to as

Combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races are referred to as ________ marketing programs.

Inventions or innovations from applied science or engineering research are referred to as

Small businesses account for ________ of the gross domestic product (GDP).

Protecting competition is the primary aim of which of these?

Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has

In many geographic areas, there is only a single provider for gas and electric service for businesses and consumers. However, the government regulates that organization to ensure price protection for the buyer. This is an example of

In marketing, the form of competition that occurs when only one firm sells the product is referred to as

Identify the five environmental forces that affect an organization, and explain them using the coffee industry as an example. What might you predict would be the future of the coffee industry?

________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

If a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands, it could be accused of ________ and would be subject to prosecution if its actions substantially reduced competition.

A time of declining economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Self-regulation refers to

Miela had an excellent year as a junior auditor in 2019, earning $97,000. She paid $37,000 for necessities such as mortgage, food, and clothing. Her state and federal income taxes totaled $24,000. What was her discretionary income?

Millennials are technologically savvy, innovative, ambitious, and determined to make the world a better place. A major way they hope to achieve their goal is through